Dabur off to an ayurvedic start
- Dabur (Dabur India Ltd.) is India's largest ayurvedic products and medicines manufacturer based in Ghaziabad.
- The company began in 1884, to 'produce and dispense' Ayurvedic medicines.
- Dabur was founded by Dr. SK Burman, who was a physician from Bengal; he developed ayurvedic medication for diseases such as cholera and malaria.
- The Dabur name was arrived at from the Devanagri interpretation of 'Daktar Burman'.
Dabur's star studded ambassadors
Dabur has always had a star studded team of brand ambassadors with the likes of Amitabh Bachchan, Virender Sehwag, Rani Mukherjee, Nikita Anand, Mandira Bedi and Ajay Devgn.
Dabur acquired by German Fresenius Kabi
- In April 2008, German medic company Fresenius Kabi announced the take-over of 73.3 % of Dabur's share capital for the price of Rs 76.50 per share, paid in cash.
- On 11 August 2008, it acquired another 17.6 % shareholding at the same price in a public offering.
- This led to its successful acquisition of India's largest ayurvedic products company Dabur Pharma Ltd.
Dabur crosses $1 billion turnover
- Dabur India CEO Sunil Duggal said that the company and its subsidiaries had crossed the $1 billion turnover (2011-12 fiscal).
- The company revived itself in the 2nd half of the year with new product launches and a host of new consumer initiatives.
- Its new launches included Dabur Almond Hair Oil, Fem Professional Facial Kits and Fem Body Bleach.
- Its shares also got 2.02% boost.
Dabur net profit rises by 21%
- Dabur's net profit in India grew 21% from Rs 235.3 crore in last fiscal to Rs 284.8 crore for the January-March quarter.
- The FMCG major's total income leaped 10.2% to Rs 1944.8 crore in contrast to the Rs 1764 crore of a year before.
- Dabur said that consumer demand in India was recovering which led to growth in categories like foods, health supplements etc.
2.6 crore Hajmola eaten in a day!
Hajmola announced that in a day over 2.6 crore Hajmola tablets are consumed in India and makes for 60% of its revenue. Its other brands were Hajmola candy, Hajmola mast masala, Hajmola anardana, and Hajmola yumstick.
Dabur to launch its Hajmola Yoodley drink
- Dabur, the Indian FMCG major is planning a cross-over of its popular Hajmola brand to the flavoured beverage category.
- Hajmola Yoodley, the new drink will be launched in 6 flavours, and will directly challenge Hector Beverages' Paper Boat.
- The ethnic flavoured beverage market is currently estimated to be Rs 150 crore in size and growing; it is this market that Hajmola aims to conquer.