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The birth of Jaguar Land Rover

2002
The birth of Jaguar Land Rover
  • Jaguar Land Rover Automotive PLC is an automotive company based out of United Kingdom. JLR makes the authentic automobile with the Jaguar, Land Rover and Range Rover marquee.
  • Ford Motor Company acquired Jaguar Cars in 1989 and Land Rover from BMW in 2000.
  • In 2002, Ford united these separate entities to form Jaguar Land Rover.

Land Rover: An insight on the beginning

Fact
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The Rover Company came up with the name “Land Rover” in 1948 for one of their automobile models. “Land Rover” existed only as a product-line for Rover before it subsequently became a separate entity in 1978.

Tata Motors acquires JLR for $2.3 Billion

2 Jun 2008
Tata Motors acquires JLR for $2.3 Billion
  • Tata Motors acquired Jaguar Land Rover for $ 2.3 billion in an all-cash transaction from Ford.
  • Ford also contributed $600 million towards the JLR pension schemes.
  • David Smith, the then CEO of JLR was confirmed as the CEO of the new business too.
  • It was also announced that Tata Motors was in negotiations with financiers for the UK, US and European markets.

TataJLR expands JLR production in home-country

15 Apr 2015
TataJLR expands  JLR production in home-country
  • Jaguar Land Rover manufacturing plant in Solihull, Britain undertook the production of new Jaguar XE. An investment of £500 million was made on the same for expansion of production lines.
  • Over 55 contractors in UK were also granted over £4 billion to support the production.
  • In addition, a manufacturing unit in China for £1 billion was also proposed.

Middle steering sets Land Rover apart

Fact
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The initial Land Rovers were designed after WWII jeeps. Hence, they too had steering in the middle like tractors. This was comfortable for both left-hand and right-hand driving.

Decreased sales in China pulls-down profits

26 May 2015
Decreased sales in China pulls-down profits
  • JLR sales in Chinese markets dropped and this caused a 56% fall in the net quarterly profit for Tata Motors.
  • JLR sales in China fell by one-fifth as against a 36% increase in the corresponding quarter of the previous year.
  • Though other car-makers like General Motors and Ford trimmed their prices in China, Tata-JLR did not show any alterations in the pricing decisions.

Tata JLR eyes European expansion though new plant

27 Jul 2015
Tata JLR eyes European expansion though new plant
  • Tata-Jaguar Land Rover (JLR) has proposed a new plant in Europe. This plant is touted to be established in Poland.
  • Bids from Slovakia, Hungary, The Czech Republic and Turkey were evaluated for the same; the new plant is anticipated to produce 200,000 cars a year.
  • The official release about the expansion is expected in the coming weeks.