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Sahara makes way for JetLite

20 Apr 2007
Sahara makes way for JetLite
  • Air Sahara which was a part of Sahara Airlines (rebranded in Dec 2000) is JetLite's mother company.
  • On 12 April 2007, Air Sahara was bought by Jet Airways for ₹14.50 billion.
  • Thus, Jet gained a domestic market share of ~32%.
  • Air Sahara was renamed JetLite and the deal became official on 20 April 2007 after Jet Airways paid an initial sum of ₹4 billion.

A failed attempt to takeover Air Sahara

Fact
Information

Before the deal in 2007 came through, Jet Airways had attempted their first takeover of Air Sahara on 19 January 2006, offering $500 million (₹20 billion) in cash for the airline.

JetLite to be clubbed with JetKonnect

19 Mar 2012
JetLite to be clubbed with JetKonnect
  • Jet Airways in a structural rebranding decided to merge its budget JetLite with its no-frills brand JetKonnect.
  • This is done to amalgamate both the arms and make one low-cost carrier brand.
  • This was an indication of how JetKonnect had a more successful business-model and the one that the company wanted to take forward.
  • However, JetLite would still operate under its own airline operating permits.

Jet puts money in a no frills carrier

Fact
Information

JetKonnect was launched in May 2009 as the low carrier arm of Jet Airways in order to compete in the no-frills category.

JetLite in soup as pilots quit enmasse

15 Oct 2014
JetLite in soup as pilots quit enmasse
  • Unhappy with the Jet Airways' administration, pilots of subsidiary JetLite solicited a meeting with controller Directorate-General of Civil Aviation (DGCA)
  • The meeting was due to the company's policy of six-month notice period ahead of leaving the company. They demanded its waiver.
  • Over 70 of the 189 JetLite pilots had decided to quit to join Indigo and Vistara - the rival airlines.

JetLites' official discontinuation begins

2 Dec 2014
JetLites' official discontinuation begins
  • Naresh Goyal-promoted Jet Airways officially began to discontinue JetLite by giving out its "full-service products" on all flights across the domestic sectors.
  • The discontinuation process will take over a year to get implemented in entirety.
  • The transit is a part of a board-approved sales strategy announced in August to facilitate the company's return to profitability.

Konnect to phase out to boost JetLite

13 Aug 2015
Konnect to phase out to boost JetLite
  • Jet Airways decided to phase out Konnect in its bid to switch to a single brand and give "service continuity" to its international travellers.
  • The move was to establish subsidiary JetLite's performance so that customers don't get confused with 2 low-fare carriers.
  • Moreover, Jet Airways has been planning to transfer all its 18 ATR turboprop planes to JetLite (the plan has been on hold.)

JetLite to merge with parent carrier Jet Airways

3 Sep 2015
JetLite to merge with parent carrier Jet Airways
  • Jet Airways announced that its board had authorized the amalgamation of the low-cost auxiliary JetLite with the parent airline.
  • Shares of Jet Airways rose over 3% in trade after the announcement was made
  • The merger is endeavored to strengthen the airline's resolutions to provide a "consistent, single-brand product and service...leading to a stronger market presence".