Big Billion problems last year
- Products were sold out in seconds and Flipkart was not able to battle with the demands.
- Flipkart was not able to cope up with the increase in traffic and the website was crashing.
- Prices of some products were being raised back to the MRP instead of the actual selling price to show that a better deal is on offer.
Glitches during last year
- After learning about the no refunds and cancellations clause in the items being sold, customers lashed out at Flipkart.
- Customers labelled Flipkart as Flopkart and Failkart.
- Flipkart sale came under Enforcement Directorate's scanner after they sent the company a letter on the basis of complaints received after the Big Billion Day sale on October 6; however, commerce ministry ordered no such probe into order.
Flipkart's response to glitches
- Flipkart co-founders Sachin and Binny Bansal apologized to customers for pushing up prices of some products, cancelling orders and maintaining inadequate product stock during the Big Billion Day sale.
- They admitted that they were not adequately prepared for the sheer scale of the event.
- Flipkart said that they made a mistake by not stocking up the products in advance.
When is this year's sale?
Big Billion sale is an app-only shopping event starting 13 October 2015 which is offering exciting offers and discounts across 70+ product categories for customers.
Big Billion Sale dates announced
- E-commerce giant Flipkart had announced the dates for the second Big Billion sale as 13, 14, 15, 16 and 17 October.
- Flipkart said Myntra will also be a part of Big Billion Days and will be presenting a curated selection from iconic fashion brands with exciting offers.
- The company had opened new delivery chains across the nation to ensure efficient delivery to customers.
What to expect from Big Billion sale?
- Flipkart promised a 10% cashback to customers who make the payment through debit and credit cards of Yes bank, Citi bank and Standard Chartered and SBI.
- Flipkart promised that unlike last year, the sale this year would be without glitches as they have ramped up their technology in order to give a better shopping experience to customers.
Big Billion sale starts slow
- The Big Billion sale got off to a rough start with Flipkart's app crashing at midnight.
- Customers complained of hiked up prices and unavailability of products.
- Buyers complained that they got better deals during the non-sale period.
- Few shoppers complained that they were not able to make the payment and that Flipkart should have spent more money on its app development.
Flipkart's rocketing sales on Day 1
- Flipkart said it sold 10 lakh products in the first 10 hours of its five-day Big Billion sale.
- Flipkart also informed that they had sold 25 items per second on their app with about six million visits from throughout the nation.
- Bengaluru, Chennai, Delhi, Bhopal, Lucknow and Ludhiana were on the top of the charts in terms of ordering.
Flipkart's logistics started shipping products within 2-3 hours whereas normally it takes 10-12 hours to do the same. The company witnessed 1.5 million app installs during 12th and 13th October.