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Dr. Kurien begins his journey

Early
Dr. Kurien begins his journey
  • Verghese Kurien was born on 26 November 1921 in Calicut, Kerala.
  • Kurien graduated in 1940 with Physics from Loyola College, Madras. He then went on to College of Engineering, Guindy, to do his Bachelors in Mechanical engineering.
  • On 13 May 1949, Kurien went to Anand as an officer of the Dairy division.
  • It was in Anand that he noticed the exploitation of Indian milkmen.

Setting up of Amul, ushering the White Revolution

1946
Setting up of Amul, ushering the White Revolution
  • Looking at the struggles of people and inspired by his mentor Tribhuvandas Patel, Kurien left his government job to help the people.
  • He united the farmers to begin the Milk Cooperative campaign in the region called Kaira District Cooperative Milk Producers Union Ltd (KDCMPUL), later renamed to AMUL.
  • The cooperative started with only two village dairy co-operatives and 247 litres of milk.

Force behind 'Operation Flood'

1970
Force behind 'Operation Flood'
  • In 1970, Operation Flood was launched by the National Dairy Development Board (NDDB).
  • The program made India the world's largest milk producer from a milk-deficient nation; in 1998, it even surpassed US.
  • Verghese Kurien was at that time NDDB's chairman and gave the operation the much-needed thrust.
  • Verghese linked "milk producers throughout India with consumers in over 700 towns and cities".

Dr. Kurien honoured for his contribution

Awards
Dr. Kurien honoured for his contribution
  • Known for his charisma and undying spirit to uplift the masses, Kurien was honoured with many accolades starting with the Ramon Magsaysay Award for Community Leadership(1963).
  • He was conferred with Padma Shri(1965), Padma Bhushan(1966), Krishi Ratna Award(1986), World Food prize(1989), Padma Vibhushan(1999) and Economic Times award for Corporate Excellence(2001).
  • He was lovingly honoured with the title of "Milkman of India" for his contributions.

Google dedicates a doodle to Amul's Verghese Kurien

26 Nov 2015
Google dedicates a doodle to Amul's Verghese Kurien
  • Google commemorated the 94th birth anniversary of Verghese Kurien by dedicating a doodle to India's Milkman; he died on 9 September 2012.
  • The doodle depicts Kurien, next to a buffalo with a looped rope spelling out 'Google' with a milk can in his hand.
  • Kurien was the force behind Gujarat Co-operative Milk Marketing Federation (GCMMF) and the man who made Amul a global dairy-brand.

National Milk Day

Fact
Do you know?

Because of Dr. Kurien's invaluable contribution to the dairy business, his birthday, the 26th of November, is celebrated as National Milk Day.