Google+: The beginning
- Led by Vic Gundotra, Google+ was launched by Google on 28 June 2011 as its reply to Facebook.
- One of the attractive features was called Circles, which allowed users to have friends grouped in categories like friends, family, classmates etc.
- There was a feature called Sparks which allowed users to follow content of one's interest grouped in proper categories; an information network of sorts.
What's in the name?
The name google is a play on the word "googol," a mathematical term for the number 1 followed by 100 zeros—reflecting Larry and Sergey's effort to organize the immense amount of information on the web.
What's cool about this service?
- The coolest feature was Hangouts, a sort of video chat which sent messages to a user's social circles if the user wanted to "hangout".
- Google+ was also launched on Android, with automatic uploads of photos taken from a phone to a computer, available for sharing on Google+.
- It was definitely a better effort than the Google Buzz debacle, which failed because of privacy issues.
Time for an update
- Despite its seeming lack of popularity, Google+ was updated.
- Persistence is certainly a quality of Google; it brought out a major update to the photography aspect of the app.
- After the update, the app had fancy digital photo enhancement tools and editing tools and it did a good job.
- Location sharing within circles was an addition, which allowed users to see check-ins of friends.
Why Google+ failed?
- When it was first launched, it was a welcome alternative to Facebook and the early signs of Facebook fatigue.
- There were some features which made it more attractive than Facebook-a smoother layout, better resolution photos and instant emailing possibilities.
- But the forcible dragging into the Google+ community meant that users may not even have intentionally uploaded stuff.
- The Google+ movement started dying out slowly.
Users gave warning signs
Forcing people to create Google+ accounts in an effort to make it a rival to Facebook actually backfired, with lesser users in April 2015 than 2013.
- Google+ is on its way out; Google has spent the last few months taking it to pieces.
- Acting on feedback from users that having one account to access all Google things is easier, Google has decided to restructure Google+ completely and shift its emphasis.
- The more useful features, like photos and streams will be kept, but as separate products.
The revamp of Google+
- Google+ isn't really dying, it's changing.
- For starters, it won't force people to use a Google+ account to use other services. For example, to comment on YouTube videos, there will be a return to the simple Google account.
- There's a new addition to Google+ which will allow users to be able to follow existing topics- instead of just others-on a sharing-based platform.
Google back with a simpler Google+
- Google is relaunching its social network Google+ with new features, look and added weight on steps to "join interest groups, called Communities.
- It will also feature group posts sorted by topics called Collections.
- Google said that the new site would be much simpler and equipped towards helping people connect to "like-minded users and discover content about their interests."