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World Sports Group and Sahara: sponsors

2007-2013
World Sports Group and Sahara: sponsors
  • 'World Sport Group', a Singapore based sports management firm secured the ground and title naming rights for the period of 2007- 2010.
  • The deal was priced at ₹3.14 crores for 55 matches.
  • The team sponsorship rights for India during this period were held by the Sahara group, which also continued to hold on to them during the 2010 - 2013 period.

Home series sponsorship with Airtel, Star Group

2010-2014
Home series sponsorship with Airtel, Star Group
  • Airtel was the home series title sponsor for the period between Sep 2010 and March 2013 and the deal was worth ₹3.33 crore for each international fixture.
  • The title sponsorship deal on a short term contract for the year 2013-2014 went to STAR Group.
  • STAR held broadcast and digital rights as media partner, home series title sponsorship and team sponsorship at the time.

No profit in STAR deal?

Fact
Do you know?

Airtel did not renew its contract for title sponsorship after it ended on 31 March 2013. With STAR being the lone bidder, the 2013-14 sponsorship deal went for a base price, at almost ₹1.5 crore less than the deal with Airtel.

Micromax wins the home series title sponsorship

2014-15
Micromax wins the home series title sponsorship
  • BCCI awarded the title sponsorship rights for matches for the 2014-15 season to mobile brand Micromax for ₹2.2 crores per match.
  • The price of the deal was a little more than what STAR had bid in 2013 at ₹2 crore per match.
  • The season's title sponsorship was once more a short term contract and Micromax was the only bidder.

Various BCCI sponsors

2015
Various BCCI sponsors
  • BCCI has various sponsors ranging from media rights sponsor, team sponsor, home series sponsor and clothing sponsor.
  • At present, STAR India is the media rights sponsor and team sponsor.
  • While media rights sponsorship of STAR is until 2018, the team sponsorship expires by 2017.
  • Micromax was the home series sponsor for 2014-15. Nike the apparel sponsor since Dec 2005, continues to sponsor till date.

Paytm grabs 4-yr BCCI title sponsorship rights

1 Aug 2015
Paytm grabs 4-yr BCCI title sponsorship rights
  • Paytm acquired the title sponsorship rights for all domestic and international cricket matches played at home till 2019, at a price of ₹203.28 crore.
  • The decision to award the rights to Paytm was taken at BCCI's marketing committee meeting.
  • The domestic Ranji trophy competition will now become 'Paytm Ranji Trophy'.
  • The first home series sponsored by Paytm will be against South Africa in September.

About Paytm

Fact
Information

Paytm is an Indian online payments platform owned by One97 communications. It is backed by China's Alibaba and facilitates mobile recharge, DTH recharge and bill payment. It entered the ecommerce market in 2014 providing services similar to Flipkart, Amazon, Snapdeal etc.