Uber creates a stir in the transportation world

Uber creates a stir in the transportation world
  • Uber was founded as "UberCab" by Travis Kalanick and Garrett Camp in 2009 in San Francisco as a premium car service. The app was unveiled the next June.
  • Uber reinvented the transport experience by introducing cashless payments and an impressive 8 minute turnaround time for a cab.
  • The company is operating in 53 countries and is valued at $66 billion today.

Bangalore goes the Uber way

29 Aug 2013
Bangalore goes the Uber way
  • Uber doled out its "secret testing mode" in India in August 2013. This was a pilot project to test the pricing.
  • Uber aimed to bridge the gap in Indian transportation due to "underdeveloped traffic infrastructure".
  • The Bangalore launch came after Uber's consecutive launches in Cape Town and Dubai.
  • Uber offered its very first rides to celebrities like Raghu Dixit and Vasundhara Das.

Three employee rule!


Uber does not employ more than three employees in each city; so it is based in 10 Indian cities and has an employee strength of 30 (sans drivers).

UberX launched in India

19 Aug 2014
UberX launched in India
  • Uber introduced Uber X in India.
  • It was kicked off in 3 Indian cities simultaneously, Bangalore, Hyderabad and New Delhi.
  • The new service also gives the option called "Split Fare", where a number of friends can ride and split the fare.
  • Simply put, UberX is everything that Uber Black is, but only cheaper.

Uber lands in legal troubles

12 Dec 2014
Uber lands in legal troubles
  • On 8 December 2014, Shiv Kumar Yadav, an Uber driver raped a 27 year old, while on duty.
  • The rape incident led to Delhi government banning Uber operations in the capital.
  • Further a case of cheating, under Section 420 of the IPC was also registered against Uber.
  • On 11 December 2014, Government of Karnataka banned Uber for being an unregistered taxi service.

Operating in spite of the ban

Do you know?

Uber restarted its services in the capital by January 2015 despite being blacklisted.

Uber reaches for cash payment in Hyderabad

12 May 2015
Uber reaches for cash payment in Hyderabad
  • Uber which is known over for its 'cashless' cab experience is all set to try its pilot program which would test cash payments.
  • This pilot program is being introduced in Hyderabad.
  • This move is aimed at bridging the profit margins as India has a rather low credit card penetration; as low as 2%.
  • Uber currently operates in 11 Indian cities.

Amit Jain to head Uber in India

1 Jun 2015
Amit Jain to head Uber in India
  • In a move to tackle competition in India, Uber has appointed Amit Jain as its President for India operations.
  • Jain was working as a senior executive with Rent.com before moving to Uber.
  • Amit Jain is a B. Tech. (computer science and engineering) graduate from IIT Delhi and a Stanford alumnus.
  • Jain has worked at TPG Capital, Nexeo Solutions and McKinsey previously.

Uber launches bike taxi- UberMoto

3 Mar 2016
Uber launches bike taxi- UberMoto
  • Uber launched its new motor bike taxi service called UberMoto at ₹3 per kilometre in Bengaluru. Its rival Ola too launched a similar service at an introductory fare of ₹2 per km and ₹1 per minute of trip time.
  • UberMoto will go live on 4 March.
  • The service will have GPS tracking and driver details for the riders; helmets will also be provided.

Karnataka Transport Authority calls bike-taxi service illegal

5 Mar 2016
Karnataka Transport Authority calls bike-taxi service illegal
  • A day after Uber and Ola launched their respective bike taxis in Bengaluru, the Karnataka Transport Department deemed these services "illegal" and urged the citizens to refrain from using them.
  • The Transport commissioner said that the companies didn't have the licence to run a bike taxi service.
  • He also said that no accident insurance will be given to those using this service.

Uber launches UberMOTO, #SwitchToPool

15 Dec 2016
Uber launches UberMOTO, #SwitchToPool
  • Taxi aggregator Uber announced the launch of its bike-sharing product UberMOTO in Hyderabad; CEO Travis Kalanick called it "a quick, easy and affordable way to get around the city."
  • Uber also launched the #SwitchToPool campaign in New Delhi, Mumbai, Bengaluru, Kolkata, Hyderabad and Chennai to combat rising pollution levels.
  • These are the latest initiatives rolled out by Uber to consolidate its position in India.