Mahindra surpasses 5L SUV sales, eyes 6L target
Mahindra & Mahindra has crossed the half-a-million mark in SUV sales once again this calendar year. The company sold 518,321 units between January and October this year, an impressive 18% increase from the same period last year. This puts M&M well on its way to achieve its target of selling over 600,000 SUVs by the end of this year.
New models fuel M&M's SUV sales growth
M&M's growth in SUV sales can be attributed to the success of its new models. The Scorpio twins (Classic and N) sold 102,514 units with a 6% YoY growth. However, their share of total SUV sales has reduced from 30.81% last year to 27.76% this year. This is because other models like Thar Roxx and two Born Electric SUVs (BE 6 and XEV 9e) have also contributed significantly to the company's overall sales figures.
Thar brand sales surge, Bolero and XUV 3XO perform well
The Thar brand, which includes the three-door Thar and five-door Thar Roxx, has seen a massive jump in sales. Together they sold 71,351 units (up 67% YoY), accounting for nearly one-fifth of M&M's total sales. The new facelifted three-door Thar was launched on October 3. Meanwhile, the XUV 3XO compact SUV sold 56,637 units (down 9% YoY) with a share of 15% in M&M's total sales.
New electric SUVs and Bolero bolster M&M's sales
M&M's two new zero-emission SUVs, BE 6 and XEV 9e, launched earlier this year, have also contributed to the company's growth. Their 10-month calendar-year sales in India stand at 36,104 units. In October alone these two Born Electric SUVs recorded their best-ever monthly sales of 4,842 units. The company also launched a new Bolero model last month which saw factory dispatches of over 14,000 units, the highest monthly wholesales for the SUV in recent times.