India's Black Friday online sales see major jump in 2025

Business Dec 02, 2025

Online Black Friday shopping in India just hit a new high, growing 25-30% over last year—much faster than the previous 17-18% rise.
Thanks to GST cuts and aggressive marketing by direct-to-consumer brands, the US-style shopping weekend is quickly becoming a big deal here.

Big wins for Amazon, Flipkart, Myntra—and D2C brands

Amazon and Flipkart both clocked nearly 30% higher sales during their festive sales earlier in the year, while Myntra was up by 25% this Black Friday.
Fast-moving consumer goods saw a massive 83% boost, with beauty and personal care not far behind at 77%.
D2C brands like Campus Sutra (up 80%), Snitch (up 170%), Pilgrim (double the sales), and Newme all reported huge spikes—showing just how much Indian shoppers are embracing these mega deals.