Court fines Patanjali Rs.11 lakh for misbranding and misrepresentation

India's advertising regulator Advertising Standards Council of India (ASCI) hauled up a fleet of consumer goods companies for broadcasting misleading advertisements to the public.

The companies that were pulled up by the regulator were Patanjali Ayurved, HUL, PepsiCo, Britannia, Pizza Hut, Amazon, LG Electronics, Voltas, Axis Bank, AirAsia, Flipkart, and a few others.

ASCI reported that it obtained 155 complaints against them in May.

Amongst the many complaints that ASCI received, ten were confirmed by the regulator as being against Patanjali Ayurved, that is promoted by Baba Ramdev.

ASCI had earlier supported six complaints that it received during March and April, this year.

Most of the complaints were registered against Patanjali's products like Jeera Biscuit, Kacchi Ghani mustard oil, Kesh Kanti and Dant Kanti.

International consumer goods giant PepsiCo was pulled up for running misleading marketing tactics in an attempt to lure more customers.

The marketing for PepsiCo's "Har Bottle par Paytm Cash pakka" campaign was found to not have its main conditions for the offer specified.

PepsiCo responded to ASCI stating that they had revised the TV advertisements according to the regulator's requirements.

Pizza Hut's popular advertisement 'Any Pizza Any Size @ 199 each when you buy 2 Pizzas' saw promoter Yum! Restaurants come under scrutiny for misleading consumers.

An LG ad The AC That Saves Every Day, LG - No.1 Air Conditioner' and 'Mosquito Away' was said to be misleading.

Air Asia's 'Air Fare from Chennai to Australia available for Rs 4,999' was touted as misleading.

Baba Ramdev's Patanjali displays a cross which showcases the East India Company as a symbol of foreign companies.

The Christian community has accused Ramdev's brand for "objectionable and absolutely unwarranted" use of the cross.

Sarva Isai Mahasabha is the Christian organization that has expressed its objections to Ramdev.

They warned to boycott the brand, take legal action if the advertisement continues to be broadcasted.

Patanjali Ayurved has petitioned the High Court accusing the ASCI of defamation and seeking interim relief against the ASCI's notices.

Patanjali argued that ASCI was merely a body consisting of representatives of MNCs, and questioned their legal authority to serve notices to other companies.

Shweta Purandare, secretary-general of ASCI, declined to comment on the issue, saying the matter was in court.

A fine of Rs.11 lakh was levied on Patanjali Ayurved Ltd, by a Haridwar court for "misbranding and misrepresentation of its products."

Patanjali was also charged for retailing products with its branding although they were being produced by some other company.

The case dating November 2012 was registered after samples of Patanjali honey, salt, mustard oil, jam etc taken for sampling slipped quality tests.