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Delhi HC gives e-commerce platforms 3 days to reply in Jr NTR's personality rights case
Entertainment
Jr NTR has taken several e-commerce and social media platforms to court, saying they used his name and image for commercial gain without asking him first.
The Delhi High Court isn't wasting time—it's given these companies just three days to respond, with the next hearing set for December 22.
Why this matters (and he's not alone)
Jr NTR's move is part of a bigger trend: more celebrities are standing up against unauthorized use of their identities online.
Stars like Amitabh Bachchan, Aishwarya Rai, and Anil Kapoor have all taken similar steps.
It shows how important it's become for public figures to protect their image in the digital age.