'Dhurandhar' advance booking ticket prices soar over ₹2,000
What's the story
The advance booking for Ranveer Singh's highly anticipated film Dhurandhar has begun with an impressive start. The movie, directed by Aditya Dhar, has reportedly sold over 20,000 tickets within hours of opening the pre-sales on Monday. However, this surge in sales is slightly tempered by the high ticket prices across India. The film will hit theaters on Friday.
Pricing surge
'Dhurandhar' tickets subject to 'blockbuster surcharge'
The tickets for Dhurandhar are subject to a "blockbuster surcharge," a strategy employed by exhibitors and cinema chains on popular films to maximize profits, reported Hindustan Times. This has resulted in ticket prices for premium shows in metro cities exceeding ₹2,000. For instance, the highest-priced ticket is at PVR Director's Cut in Delhi's Vasant Kunj at ₹2,400. Similar premium shows at PVR Icon in Mumbai's Andheri (priced at ₹1,610) are already sold out for Friday.
Comparative analysis
'Dhurandhar' average ticket prices surpass 'Tere Ishk Mein'
The average ticket price for the regular version of Dhurandhar is ₹307 on Friday; it'll rise by Sunday. In comparison, Tere Ishk Mein, which released last week, had an opening-day average ticket price of ₹211. The IMAX version of Dhurandhar has an even higher average ticket price of around ₹570 for the weekend.
Film synopsis
'Dhurandhar' plot and cast details
Dhurandhar is an action-packed spy saga. It follows an Indian intelligence officer who infiltrates Pakistan's Lyari region, known for its gang wars and high-stakes crime syndicates. The film stars Singh as the lead, with Sara Arjun, R Madhavan, Akshaye Khanna, Arjun Rampal, and Sanjay Dutt in pivotal roles.