Richa Chadha becomes Goodwill Champion for environmental film festival
What's the story
Actor Richa Chadha has been appointed as the Goodwill Champion for the All Living Things Environmental Film Festival (ALT EFF). The festival aims to promote urgent conversations about sustainability and ecological issues through storytelling. Speaking about her new role, Chadha emphasized the importance of such platforms in addressing the climate crisis. "The climate emergency is here and is now shaping how we live, in real time," she said in a statement, reported by News18.
Urgency
Chadha stressed the need for ecological storytelling
Chadha further elaborated on the urgency of the climate crisis, saying, "People are moving cities due to air quality or flooding. Weather 'anomalies' and destruction are happening now routinely." "We are all affected by it health-wise and financially because there is no economy without ecology." "A home-grown film festival that tells stories of the earth is a great step because stories are powerful catalysts of change."
Long-standing dedication
Chadha's commitment to sustainability and conservation
Chadha's appointment as Goodwill Champion is a testament to her long-standing dedication to sustainability and conservation. Through her association with ALT EFF, she hopes to use the power of cinema as a transformative tool for inspiring action, sparking dialogue, and deepening public engagement with environmental issues. This aligns with her previous support for PETA India's Elephant Freedom Pledge, which advocates for banning the use of live elephants in movies and replacing them with CGI or animatronics.
Social advocacy
Chadha and Fazal's recent initiatives for social causes
Chadha and her husband, actor Ali Fazal, have been actively involved in various social causes. Fazal was recently appointed as the international goodwill ambassador for Goodwill Caravan, a global non-profit organization that aids refugees and displaced individuals in Northern Africa, the Middle East, and Europe. He also visited Egypt to meet with refugees from Gaza. Meanwhile, Chadha has been vocal about her experiences in the film industry during her 20s.