Newsbytes
  • India
  • Business
  • World
  • Politics
  • Sports
  • Science
  • Entertainment
  • Auto
  • Lifestyle
  • Inspirational
  • Career
  • Bengaluru
  • Delhi
  • Mumbai
  • Videos
  • Find Cricket Statistics
Hindi
More
Newsbytes
Hindi
Newsbytes
User Placeholder

Hi,

Logout


India
Business
World
Politics
Sports
Science
Entertainment
Auto
Lifestyle
Inspirational
Career
Bengaluru
Delhi
Mumbai
Videos
Find Cricket Statistics

More Links
  • Videos

Download Android App

Follow us on
  • Facebook
  • Twitter
  • Linkedin
  • Youtube
 
Home / News / Entertainment News / Bachchan denies being approached for 'Incredible India'
  • Entertainment

    Bachchan denies being approached for 'Incredible India'

    Written by
    Anupa
    Edited by
    Vaneet Randhawa
    Last updated on Apr 20, 2016, 10:42 am
    Bachchan denies being approached for 'Incredible India'
    Credits:
  • Clarifying the speculation on the 'Incredible India' ambassador selection, Amitabh Bachchan stated that he was 'not formally approached' for the task.

    His clarification comes after rumors surfaced, that his candidature was withheld after his name figured on the Panama Papers list.

    Anonymous sources in the Tourism Ministry allegedly told reporters that "his name would be considered only if he comes clean on the issue."

  • In this article
    Incredible India: A global campaign Aamir Khan: Brand ambassador with Incredible India Aamir Khan removed as brand ambassador The 'intolerance' remark Amitabh Bachchan emerges as favourite Aamir Khan accused of denting brand India's image Who is Amitabh Kant? Incredible India: Bachchan, PC chosen as brand ambassadors Incredible India brand ambassador undecided: Union Minister Bachchan denies being approached for 'Incredible India'
  • Introduction

    Incredible India: A global campaign

    Incredible India: A global campaign
    Credits:
  • 'Incredible India' was an international marketing campaign by the Government of India aimed at the promotion of tourism in India in 2002.

    The title was officially promoted by Amitabh Kant, then Joint Secretary of the Ministry of Tourism.

    Indian travel industry analysts and tour operators appreciated the high standards of the campaign and India, soon, emerged as the fastest-growing market for tourism in Asia-Pacific.

  • Information

    Aamir Khan: Brand ambassador with Incredible India

  • In 2008, Aamir Khan became the brand ambassador for 'Incredible India' with the campaign 'Atithi Devo Bhava'. It was launched to provide tourists with a warmer welcome by educating the locals.

  • 7 Jan 2016

    Aamir Khan removed as brand ambassador

    Aamir Khan removed as brand ambassador
    Credits:
  • There was a controversy over the removal of Aamir Khan as the face of 'Incredible India' because of his controversial 'intolerant India' comments.

    MoS, Tourism Mahesh Sharma clarified by stating that the actor's remark was a non-issue; it was a contractual matter with advertising agency McCann Worldgroup.

    Sharma further said that the actor's contract ended with the ad agency and so he was removed.

  • Information

    The 'intolerance' remark

  • Aamir Khan expressed his fear for his family in an extreme climate of intolerance in India at the Ramnath Goenka Awards in 2015. His remarks faced backlash from the entire country.

  • 9 Jan 2016

    Amitabh Bachchan emerges as favourite

    Amitabh Bachchan emerges as favourite
  • The Modi government wanted Bollywood Megastar Amitabh Bachchan as the new face for the 'Incredible India' campaign, after removing Aamir Khan.

    Besides Bachchan, Priyanka Chopra, Deepika Padukone and Akshay Kumar were also said to be in the race for the new brand ambassador.

    Out of them, Amitabh Bachchan unanimously emerged as the top favourite based on the social media posts made by Bollywood stars.

  • 19 Jan 2016

    Aamir Khan accused of denting brand India's image

    Aamir Khan accused of denting brand India's image
  • Amitabh Kant, a pioneer of the 'Incredible !ndia' campaign, accused Aamir Khan of damaging India's image with his unthoughtful remarks.

    His 'intolerant' remark acted as a demotivator to the brand identity of India.

    Kant, as a chief guest at the 36th convocation of National Institute of Design, further stated that the Bollywood actor fell short of executing his responsibility as the brand ambassador.

  • Information

    Who is Amitabh Kant?

  • Amitabh Kant is a senior bureaucrat and the secretary of the Department of Industrial Policy and Promotion, GoI. He was also the pioneer and one of the key drivers of the 'Incredible India' campaign during its launch in 2002.

  • 21 Jan 2016

    Incredible India: Bachchan, PC chosen as brand ambassadors

    Incredible India: Bachchan, PC chosen as brand ambassadors
    Credits:
  • Bollywood actors Priyanka Chopra and Amitabh Bachchan have been declared as the brand ambassadors for the 'Incredible India' campaign after a month-long speculation.

    The actors were directly appointed by the Government for three years and can not charge any amount for their endorsements.

    Bachchan was initially seen as the face of Gujarat Tourism and Chopra was a part of the 'Swachh Bharat' campaign.

  • 22 Jan 2016

    Incredible India brand ambassador undecided: Union Minister

    Incredible India brand ambassador undecided: Union Minister
  • The reports doing the rounds that Bollywood actors Priyanka Chopra and Amitabh Bachchan had been appointed as the new brand ambassadors of the 'Incredible India' campaign were dismissed by the Union Tourism Minister Mahesh Sharma.

    He said the government is "yet to decide" on a brand ambassador for the campaign.

    He further added that the probable names were merely media's speculation.

  • 20 Apr 2016

    Bachchan denies being approached for 'Incredible India'

    Bachchan denies being approached for 'Incredible India'
    Credits:
  • Clarifying the speculation on the 'Incredible India' ambassador selection, Amitabh Bachchan stated that he was 'not formally approached' for the task.

    His clarification comes after rumors surfaced, that his candidature was withheld after his name figured on the Panama Papers list.

    Anonymous sources in the Tourism Ministry allegedly told reporters that "his name would be considered only if he comes clean on the issue."

Latest News
  • Anurag Kashyap posts message for "haters" after Income Tax raids
    Anurag Kashyap posts message for "haters" after Income Tax raids
    Entertainment
  • Mithun Chakraborty to share stage with PM Modi in Kolkata
    Mithun Chakraborty to share stage with PM Modi in Kolkata
    Politics
  • India vs England: Feats achieved by Axar Patel
    India vs England: Feats achieved by Axar Patel
    Sports
  • India vs England: India win Test series 3-1; key learnings
    India vs England: India win Test series 3-1; key learnings
    Sports
  • India win Test series against England, qualify for WTC final
    India win Test series against England, qualify for WTC final
    Sports
Related Timelines
  • Akshay, SRK feature on Forbes' list of most influential stars
    Akshay, SRK feature on Forbes' list of most influential stars
    Entertainment
Trending Topics
YouTube Hollywood News Bollywood News Batman Marvel Comics Avengers Neha Kakkar Big Bang Theory X-Men Shloka Mehta Ambani
Next News Article
Share
Cancel

Want to share it with your friends too?

Facebook Whatsapp Twitter Linkedin
Copied

Love Entertainment news?

Subscribe to stay updated.

Entertainment Thumbnail
India News Business News World News Politics News Sports News Science News Entertainment News Auto News Lifestyle News Inspirational News
Career News Bengaluru News Delhi News Mumbai News Bharti Airtel Mukesh Ambani Twitter Indian Premier League Samsung Virat Kohli
Rohit Sharma Cricket News YouTube Hollywood News WhatsApp Bollywood News ISRO Yoga Honda Batman
Football News BMW Vaccine Reliance Jio OPPO Food News, Healthy Recipes Royal Challengers Bangalore Toyota Fashion Tips Mercedes
James Anderson Isha Ambani India Vs England Cricket OnePlus Mobiles Android TV Smart TV Marvel Comics Avengers Neha Kakkar Premier League
Big Bang Theory X-Men TATA Royal Enfield
About Us Privacy Policy Terms & Conditions Contact Us News Reviews News Archive Topics Archive Find Cricket Statistics
Follow us on
Facebook Twitter Linkedin Youtube
All rights reserved © NewsBytes 2021