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Home / News / India News / Railways plans 2,00,000 screens across stations to boost advertising revenue
  • India

    Railways plans 2,00,000 screens across stations to boost advertising revenue

    Written by
    Achin Garg
    Edited by
    Mansi Motwani
    Last updated on Apr 25, 2017, 06:00 am
    Railways plans 2,00,000 screens across stations to boost advertising revenue
  • Indian Railways is planning to raise Rs. 10,000cr from advertising in the next ten years by installing two lakh screens at 2,175 stations across the country.

    The screens within the Rail Display Network will also display real-time updates for passengers.

    To monitor content, they will be cloud-controlled.

    Top firms including Google, Microsoft and Reliance have shown interest in the project, sources said.

  • In this article
    Declining freight traffic share Railways to harness e-commerce to boost freight revenues Semi-high speed trains may be announced Indian Railways to now brand trains and stations Railways plans 2,00,000 screens across stations to boost advertising revenue
  • Information

    Declining freight traffic share

  • Railways share in freight traffic has declined from 89% in 1950-51 to 36% in 2007-08 as freight rates of Indian Railways are among the highest in the world.

  • 24 Jan 2016

    Railways to harness e-commerce to boost freight revenues

    Railways to harness e-commerce to boost freight revenues
    Credits:
  • The Indian Railways will make use of rising sectors such as e-commerce, automobiles, fast moving consumer goods, etc. to improve freight revenues.

    The measures may be announced by the Railways Minister in the upcoming Railway budget 2016-17.

    Freight revenues, which form about two-thirds of Indian Railways' total revenue is steadily declining, triggering it to look for novel ways to boost revenues.

  • 15 Feb 2016

    Semi-high speed trains may be announced

    Semi-high speed trains may be announced
    Credits:
  • The Railway Minister may announce two new types of trains- Gatimaan and Suvidha trains.

    Suvidha trains will have dynamic pricing, while the Gatimaan trains will be equipped with high-speed internet and entertainment facilities.

    Coaches and even train names may be branded to generate revenues for railways.

    Further, the focus this time, may shift to the strengthening the railway network rather than announcing new projects.

  • 09 Jan 2017

    Indian Railways to now brand trains and stations

    Indian Railways to now brand trains and stations
    Credits:
  • A plan has been prepared by the railways to source revenues without a hike in passenger fares and freight rates.

    This includes the branding of trains and stations, whereby companies can buy consolidated media rights for branding an entire train.

    This will allow the company to advertise both inside and outside the bogies.

    Names like 'Pepsi Rajdhani' or 'Coke Shatabdi' may become common hearsay.

  • 25 Apr 2017

    Railways plans 2,00,000 screens across stations to boost advertising revenue

    Railways plans 2,00,000 screens across stations to boost advertising revenue
  • Indian Railways is planning to raise Rs. 10,000cr from advertising in the next ten years by installing two lakh screens at 2,175 stations across the country.

    The screens within the Rail Display Network will also display real-time updates for passengers.

    To monitor content, they will be cloud-controlled.

    Top firms including Google, Microsoft and Reliance have shown interest in the project, sources said.

  • India
  • Indian Railways
  • E-commerce
  •  
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