An interview with the co-founder of Munchilicious Granola

Last updated on Feb 18, 2021, 03:03 pm
An interview with the co-founder of Munchilicious Granola

About

Took less than 3 years for Munchilicious Granola to click

Academics

Purvi is a successful handwriting analyst, business logo consultant

Details

In 2015, the idea of Munchilicious Granola was born

Information

Currently, Munchilicious Granola's products are available in 15 cities

Initially, Purvi-Rohit's venture was made available across Mumbai. They eventually "identified a huge gap in the market for healthy snacks," and planned to expand, thus giving birth to Munchilicious Granola. With time, the business grew and now, their product is available in 15 cities.

Challenges

Streamlining work across various functions can be quite challenging

Unknown path

Big leap: Turning home-made product into large-scale retail business

FSSC 22000

The brand has been accredited with the FSSC 22000

Variety

Product range: Fruit-based granola pack, chocolate variant, nut-filled, desi twist

Pandemic

Healthy snacking is a lifestyle change in the right direction

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