Amazon Go: Launch plans postponed due to 'technical complications'

The American e-commerce giant, Amazon Inc. started its subsidiary AmazonFresh in 2007.

It focuses on the delivery of grocery items.

Items ordered are eligible for delivery on the same day or next day depending on the time of the order placed as well as the availability of trucks.

Seattle, LA, Chicago, San Diego, New York, Boston etc. are some cities where AmazonFresh is offered.

The latest announcement by Amazon speaks of a grocery store in Seattle, Washington which will start operations in early 2017.

What will set this grocery store apart is the absence of checkout lines; it will enable customers to walk in, pick what they want and walk out.

This involves Amazon's new app, Amazon Go, which customers will use to register themselves in the store.

Customers with the Amazon Go app will swipe their phones at the store entrance to register their presence.

Every item that the customers pick up is tracked on their phones; items returned to their shelves are also tracked.

When the shoppers exit, a digital receipt appears on their phones, charging their Amazon account.

A beta version of the store is already being tested.

Amazon has postponed plans to launch its new chain of convenience stores called Amazon Go, supposed to work on a "grab-and-go" basis without checkout lines.

The Wall Street Journal attributed the delay to "technical complications".

The company is reportedly not being able to track more than 20 people in the store at a time, as well as items that were returned to the shelves.