Virgin Australia brings ChatGPT on board for smarter travel
Virgin Australia is making moves with OpenAI, becoming the first Aussie airline to add ChatGPT to its flight search.
Soon, you'll be able to ask for flights in plain English—like "fastest route from Brisbane to Singapore next Tuesday with lie-flat seats"—and get tailored results.
Virgin Australia plans to expand functionality over time to include booking through ChatGPT.
What's changing for travelers and staff?
For travelers, finding flights gets way easier and more personal.
For staff, AI tools will help gate agents quickly handle ticket changes and fare rules without waiting on hold, so disruptions are sorted faster.
Why now? Aussies love ChatGPT
Australia ranks in the global top 10 for ChatGPT users—so Virgin's jumping ahead in digital transformation.
The airline's also rolling out AI features for corporate bookings and giving companies control over how they use these tools.