01 Sep 2017
Flipkart partners with global firms to push private labels
Recently, it got into a partnership with China's Sharetronic to obtain electronic products for its SmartBuy brand. Product-testing and certification company Intertek's local arm has also come onboard to run quality checks.
What's it about?
Flipkart's head of private labels Adarsh Menon said, "For any product, there are 'must-have' features and then 'nice-to-have' ones. We are focusing on the must-have features first and bringing them at a cheaper price than average market rate."
According to Menon, products, that are being sold under Flipkart's private labels, are more than 15% cheaper than the market rate.
What's the plan?
Flipkart offers SmartBuy brand across 30 categories and will add 10 more, as the festive season approaches.
More manufacturers are also being sought to expand its private label categories.