Under the sale, Flipkart will offer 'unmatched deals' on several mobiles from top brands like Apple, Samsung, Xiaomi among others.
The e-commerce giant is also offering up to 70% off on home appliances and up to 80% on electronics and gadgets such as laptops, cameras, tablets, and smart devices among others.
Moreover, Citibank credit card holders can avail a cashback of up to 10%.
Top deals to look out for during the sale
Flipkart will offer 'Rush Hour' deals that start on August 10 (the first day) from 12am-2am, while 'Blockbuster' and 'Price Crash' deals will refresh every eight hours throughout the sale.
Further, there will be hourly deals that will be updated every hour during the 72-hour sale period.
Lastly, a 'Freedom Countdown', between 7:47pm-8:18pm, will be held daily with crazy deals across product categories.
Here's how you can buy your favorite products
To make the most out of these sales, you must create a wishlist of your products before the sale kicks off. Further, you must save your payment details and set default shipping address so that you save time and don't miss out on top deals.