Soon, Flipkart will also serve video content

Business

21 Dec 2018

To take on Amazon Prime, Flipkart may venture into video-content

Soon, you may see video content offerings from Flipkart, one of the leading e-commerce players in the country.

The CEO of the company, Kalyan Krishnamurthy, has confirmed the plan of stepping into content, just as its main rival Amazon continues to bundle movies/TV shows with its 'Prime membership'.

However, he has not given detailed insights into how this move would be executed.

Here's more.

Reason

Why this redirection towards content

Why this redirection towards content

Flipkart has been selling products for years, but the idea of offering a streaming service appears to be a well-thought effort to attract more customers.

Speaking to Bloomberg, Krishnamurthy projected this idea by noting that Flipkart's "customer segment today is heavily skewed towards 18-35 age group, and that audience watches a lot of video, both in terms of time spent, frequency".

Market growth

And, the content market is on the rise

There's no denying that the video-on-demand market is on the rise in India, especially because of popular streaming services and plummeting 4G costs.

As of now, Netflix, Amazon Prime Video, and Hotstar lead the game of online content in India, followed by players like ALTBalaji and ZEE5.

Their offerings range from high-budget original shows to movies and TV shows from major production houses.

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Also, Indian streaming market is projected to touch $5 billion

The growth of India's streaming market is expected to continue in the near future. In fact, according to the Boston Consulting Group, the market is projected to touch $5 billion by 2023 - a fact that further explains Flipkart's interest in the field.

Flipkart's move

So, how Flipkart will offer online video content?

So, how Flipkart will offer online video content?

In the interview, Krishnamurthy didn't really say how or when Flipkart will offer online video content.

However, he did note that the company will not build its own streaming platform, like the one made by Amazon.

"We are not a content company as a DNA," he said, noting that the company might partner with a leading player in the industry to offer video services.

Could this be Hotstar?

While there's no saying who this partner would be, our best bet is on Hotstar, which recently launched a video advertisement platform with Flipkart. Not to mention, the e-commerce giant also offers a free subscription of their streaming service under their 'Flipkart Plus' loyalty program.

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Most asked questions

What are video-on-demand services?

What are popular streaming services

Who are the founders of Flipkart?

How to get Amazon Prime Video subscription?

More questions

What are video-on-demand services?

Asked 2018-12-21 16:54:44 by Pranav Powar

Answered by NewsBytes

Video-on-demand services are those applications and websites that provide a massive collection of licensed video content, like movies and TV shows, for streaming on the web in return for a certain fee.

What are popular streaming services

Asked 2018-12-21 16:54:44 by Amit Singh

Answered by NewsBytes

In India, you can find a range of video on demand streaming services, but the best and most popular ones are Netflix, Amazon Prime Video, Hotstar, Viu, and Hulu.

Who are the founders of Flipkart?

Asked 2018-12-21 16:54:44 by Angel Gavde

Answered by NewsBytes

Flipkart is a Singaporean e-commerce company which operates in India and offers a range of products via app and web. It was founded in 2007 by Sachin Bansal and Binny Bansal.

How to get Amazon Prime Video subscription?

Asked 2018-12-21 16:54:44 by Aanya Rodrigues

Answered by NewsBytes

To get Amazon Prime Video subscription, you'll have to take the Prime Membership offered by the e-commerce giant. It has been priced at Rs. 129/month or Rs. 999/year.

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