Apple hilariously trolls competitors in new ad

Business

06 Jan 2019

CES 2019: Apple trolls competitors in hilarious new ad

As CES 2019 is just a few days away, technology enthusiasts are flying to Las Vegas from different parts of the world.

The trade show is a huge deal for everyone except Apple, a company that has never made a formal appearance at the event.

But, surprisingly, this time the iPhone maker has decided to troll its competitors.

Here's how.

Apple's ad

Apple and its wordplay on Vegas

Apple and its wordplay on Vegas

As per The Verge, Apple has put up a huge ad trolling Google and Amazon.

The banner, placed close to the Las Vegas Convention Center (CES venue), makes a hilarious wordplay from the 'what happens in Vegas, stays in Vegas' line.

However, instead of Vegas, it says, 'what happens on your iPhone, stays on your iPhone', making a sly reference to others' privacy practices.

Here's Apple's troll ad

Love Business news?

Stay updated with the latest happenings.

Yes, notify Me

Goal

Clearly, it's a silent dig over privacy

The goal here seems pretty clear: Apple, despite not appearing for the event, wants to tout its focus on privacy.

The Cupertino giant has been working on the element of privacy for years and CES appears to be the right platform for such promotion.

Not to mention, it's also a nasty dig at all its competitors following an ad-based business model, including Google.

Privacy-related concerns

Both Google and Amazon are pretty good, but their products have been surrounded by privacy-related matters, be it questions over Google's location tracking practices or Android device makers' collection of user information or Amazon's cases of sending one user's data to another.

Ad details

Also, this ad is pretty hard to miss

Also, this ad is pretty hard to miss

Apple's ad covers multiple stories of a hotel's side and has been designed in such a way that everyone headed to CES notices it.

Also, the white text on a black background appears fairly pronounced, clearly highlighting Apple's message.

Google, on the other hand, is making a big presence at CES and has put its own and 'Hey Google' banners at the event venue.

Share this timeline

Apple

CES 2019

Google

Cupertino

Hey Google

iPhone

Las Vegas

Las Vegas Convention Center

Verge

Share this timeline

Ask NewsBytes
User Image

Most asked questions

Why Apple never appears at CES?

Will Samsung launch foldable phones at CES?

Will Google launch any products?

When will CES start?

More questions

Why Apple never appears at CES?

Asked 2019-01-06 12:59:20 by Charvi Lobo

Answered by NewsBytes

It's an Apple thing. The company prefers to host its own product launch events.

Will Samsung launch foldable phones at CES?

Asked 2019-01-06 12:59:20 by Parakram Rodrigues

Answered by NewsBytes

We cannot be sure, but Samsung is expected to showcase several display products and some cool AI projects at the event.

Will Google launch any products?

Asked 2019-01-06 12:59:20 by Ananya Gupta

Answered by NewsBytes

We don't think Google will be launching any new products at this year's CES.

When will CES start?

Asked 2019-01-06 12:59:20 by Muhammad Sengupta

Answered by NewsBytes

The CES is taking place Las Vegas from January 8, 2019, to January 12, 2019.

Next Timeline