PETA's toxic masculinity advertisement ruined vegetables for all

Business

17 Jan 2019

PETA's advertisement on toxic masculinity is vulgar, weird and unnecessary

Dear PETA, we get it. The pressure to stay relevant in the woke-era is enormous. One has to constantly brainstorm ideas to cater to new consumers, who have an opinion, are unabashed about their beliefs and don't think twice before calling a spade, spade.

And when Gillette gets toxic masculinity right, you want to cash in on the trend too.

But your new (old) advertisement on toxic masculinity is plain vulgar.

Gillette's ad

Gillette gave a lesson on toxic masculinity with advertisement

For those who didn't get the Gillette reference, we have got you covered. A few days ago, Gillette released an advertisement with the tagline: Is this the best a man can get?

Modeled around the #MeToo movement, the company put the onus on men to change things.

Calling out toxic masculinity of their brothers could be the first step, the hard-hitting video told us.

PETA's take

PETA clearly didn't want to stay away from trend

Unsurprisingly, the Gillette ad hurt sentiments of many who slammed the company for targeting men. Nevertheless, we were impressed.

Just as the world of internet was reeling from the Gillette ad, PETA decided to pull up one of their old clips and ended up ruining vegetables for everyone.

The clip was first released in 2012 and received backlash even then. But PETA didn't learn.

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Video

PETA's advertisement is gross in every sense of the word

PETA's advertisement is gross in every sense of the word

The over one minute video (though it strangely feels much longer than that) features weird looking dudes gyrating with vegetables dangling from their nether regions.

The idea was to promote the vegan way of life and tell men eating veggies increases the stamina (in bed and otherwise).

But if PETA thought vegetables in that area would appeal to anyone ever, they need a reboot.

The message

In its bid to promote veggies, PETA did otherwise

The website of the animal rights organization reads there is strength in compassion.

It also lists the benefits of vegan meals, emphasizing they are rich in proteins and don't block artery like meat does.

And we aren't questioning this, PETA. We would have paid attention if you sent us an email telling all this. You didn't have to subject us to the torturous advertisement.

Let us warn you: The advertisement is inappropriate

Opinion

Is there an award for worst advertisement of the decade?

Is there an award for worst advertisement of the decade?

The world is polarized, now more than ever. While most of us agree toxic masculinity is harmful, many don't even want to acknowledge it exists.

Amid immense confusion, PETA has only done a disservice to sensitive issues by making a mockery of it.

Eating veggies aren't going to solve toxic masculinity. Wish the one who (re)uploaded this clip knew better.

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Most asked questions

What does the PETA advertisement show?

Why did PETA upload the advertisement again?

What was Gillette ad all about?

Why was the Gillette ad slammed?

More questions

What does the PETA advertisement show?

Asked 2019-01-17 15:02:43 by Dhruv Khan

Answered by NewsBytes

The PETA advertisement, which is originally seven years old, shows vegetables dangling from nether regions of men.

Why did PETA upload the advertisement again?

Asked 2019-01-17 15:02:43 by Shaurya Chattopadhyay

Answered by NewsBytes

PETA wanted to give the message that toxic masculinity can be solved by eating veggies, as it teaches compassion.

What was Gillette ad all about?

Asked 2019-01-17 15:02:43 by Devansh Banerjee

Answered by NewsBytes

Gillette's advertisement concluded men should contribute to making the society better by calling out the problematic behavior of their brothers.

Why was the Gillette ad slammed?

Asked 2019-01-17 15:02:43 by Ridhi Mehra

Answered by NewsBytes

Some opined the Gillette ad targeted men and put restrictions on their behavior.

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