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Business
15 Feb 2019

Tudder, the Tinder for cattle where cows 'find' their perfect-match

There is a Tinder-like app for cows

Previously, we reported how there is a Tinder-like app for dogs, where people can date a dog before adopting them.

Now, another 'dating' app has emerged, this time for cows.

Yes, you read it right!

A UK-based start-up has brought Tudder, Tinder for cows, with the aim to help cattle breeders find the perfect match for their bovines.

Here's more on this.

In context

There is a Tinder-like app for cows
App features profiles of cows, bulls from 42,000 UK farms

Details

App features profiles of cows, bulls from 42,000 UK farms

The app, developed by Hectare Agritech, consists of profiles of bulls and cows from 42,000 UK farms.

Cow-owners can post pictures of their cows accompanied by details like its physical features, personality traits, health history and owner's information.

They can also put the information of whether the cow is able to create offsprings or not and about their living conduits.

Features

Here, farmers are 'playing the role of moo-pid'

If a farmer finds the cow on Tudder suitable for his bull or vice versa, he can swipe right, much like how humans do on Tinder.

Also, to make it charming, users will hear a 'moo' when they swipe right.

According to the app description, it "seeks to unite sheepish farm animals with their soulmates", with farmers "playing the role of moo-pid".

Quite catchy!

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Ace tennis player Andy Murray is investor in SellMyLivestock website

Innovative move

Ace tennis player Andy Murray is investor in SellMyLivestock website

In 2014, Hectare Agritech had launched SellMyLivestock website, a platform to market animals.

It claimed that 33% of UK farmers use the website to sell animals.

When you swipe right on Tudder, it will redirect you to SellMyLivestock website so that you can contact the concerned farmer.

Interestingly, Britain's ace tennis player Andy Murray is also as an investor in SellMyLivestock.

Hectare CEO planning to expand the service for other species

The app is currently available in Apple's App Store only. Meanwhile, the CEO of Hectare, Doug Bairner, shared with media that he has plans to expand the service for other species. "Sheep breeding is similarly data driven, so maybe 'ewe-Harmony' should be next," he quipped.

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