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Business
22 Mar 2019

Now, Netflix is testing Rs. 250 mobile-only plan in India

Netflix tests Rs. 250 'low-cost' plan in India

In a major move to expand its user base, popular streaming platform Netflix has started testing a low-cost subscription plan in the Indian market.

The plan costs Rs. 250 per month and is available to select few users in the country, in addition to the regular plans ranging between Rs. 500 and Rs. 800.

Here's all about the plan and its availability.

In context

Netflix tests Rs. 250 'low-cost' plan in India
What Netflix offers in this plan

Details

What Netflix offers in this plan

Under the experimental plan, Netflix is offering select users access to standard definition (SD) content on a single screen at a time, Economic Times reported citing multiple sources.

The current entry-level plan of Rs. 500 also offers SD content for one screen, but this particular subscription will be a mobile-only deal, meaning users would only be able to access Netflix on mobiles or tablets.

Confirmation

Notably, Netflix has also confirmed the trial plan

"We will be testing different options in select countries where members can watch Netflix on their mobile device for a lower price and subscribe in shorter increments of time," a Netflix spokesperson told ET.

However, they emphasized that "not everyone will see these options and we may never roll out these specific plans beyond the tests".

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Goal to expand user base in India

Other players

Goal to expand user base in India

The move by Netflix comes as part of its efforts to boost its user base in India, the world's second most populous country.

Over the last few years, India's smartphone market has grown exponentially and Netflix would surely want to cash in on it.

The affordable pricing strategy was first announced in October and trailed a month later in Malaysia.

'Long runway ahead of us'

"We'll experiment with other pricing models and see how that does in terms of being able to accelerate our growth," Netflix CPO Greg Peters had said. "But even on the existing model, we feel like we have a long runway ahead of us in India."

Other options

Other players in the category, however, still offer cheaper plans

Even if Netflix manages to bring this plan to life and cut its entry-level offering by half, it would still remain costlier than other players in the game.

For some perspective, Amazon Prime Video, Netflix's prime competitor, comes at Rs. 129/month, while Hotstar comes at Rs. 199/month.

Meanwhile, ZEE5 is available at Rs. 99/month while 3-month ALTBalaji subscription can be availed at Rs. 100.

Ask NewsBytes
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Most asked questions

What are other Netflix plans?

What comes in Rs. 650 plan?

What comes in Rs. 800 plan?

When this plan will roll out?

More questions

What are other Netflix plans?

Asked 2019-03-22 10:43:13 by Surabhi Vyas

Answered by NewsBytes

Other Netflix plans are priced at Rs. 650 and Rs. 800, respectively.

What comes in Rs. 650 plan?

Asked 2019-03-22 10:43:13 by Abhinav Tata

Answered by NewsBytes

For Rs. 650, you'll be getting HD content two screens.

What comes in Rs. 800 plan?

Asked 2019-03-22 10:43:13 by Trisha Malhotra

Answered by NewsBytes

For Rs. 800, you'll be getting HD and UltraHD content for as many as four screens.

When this plan will roll out?

Asked 2019-03-22 10:43:13 by Aaryan Sengupta

Answered by NewsBytes

As of now, it is not clear when or if this plan will roll out for everyone.

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