In a bid to take on growing competition, Netflix is working on a new feature - top 10 lists.
Yes, the streaming giant will soon start showing a list of trending content, from movies to Originals, on its platform.
Naturally, the capability would come handy for users looking to explore new and popular content.
Here are the details.
Top 10 lists for all content
In a letter to investors, Netflix CEO Reed Hastings spoke about the company's growth and the introduction of 'top 10' lists.
He said they plan to show a list of most popular TV shows, movies, and Originals to customers in the UK as part of a test.
The catalog will appear in the app on a weekly basis for each genre/category.
This will give customers a chance to explore trending content
The launch of this feature, scheduled for later this quarter, will make it easier for Netflix users to find the content that's trending on the service.
"For those who want to watch what others are watching, this may make choosing titles even easier," Hastings wrote. "After a few months, we'll decide whether to end or expand the test."
No word on India launch
Having said that, it is important to note that the feature has only been announced for those in the UK and there's no word on when it might come to India.
Additionally, the customers will only see the top trending items and not the number of times they have been viewed, much like how YouTube goes about it.
Netflix's user-base grows, goes past estimates
Along with this, Hastings also revealed that Netflix's user base has grown by 9.6 million in the last three months, touching the 148 million subscriber mark.
This is way more than the 8.9 million the company had predicted for the quarter.
Notably, Hastings also told investors that the addition of new competitors (Disney and Apple) in the on-demand streaming arena won't affect Netflix's growth.
Here's what Hastings wrote
"We don't anticipate that these new entrants will materially affect our growth because the transition from linear to on demand entertainment is so massive and because of the differing nature of our content offerings," he wrote.