Finally, the Apple TV app is being rolled out for iPhone, iPad, Apple TV, and select Samsung smart TV users in India.
The app, which lets you browse, watch, and download popular shows and movies, comes as part of the iOS 12.3 and tvOS 12.3 updates.
It will be added by default, giving you a new way to explore content.
Here's all about it.
Redesigned Apple TV debuted in March
Announced in March, Apple TV app comes with support for channels from studios like HBO, Starz, SHOWTIME, Smithsonian Channel, EPIX, Tastemade, and others.
It offers a way to subscribe to these channels and watch or download shows like GoT, but that's only in the US as of now.
In India, the app offers Hollywood, Bollywood films, and other regional content for purchase/renting, Digitreported.
Family sharing available, more device support on the way
Apple TV channel subscriptions can be shared with up to six family members for ad-free viewing.
You could choose from an assortment of over 100,000 iTunes movies, from a list of personalized recommendations, or from a given category like for 'Kids' or 'Sports'.
Notably, for personalized recommendations, you will have to turn 'Use Play History' option by heading over to Settings >TV.
Personalized recommendations from 150 video apps
To note, the personalized movie and show recommendations offered in Apple TV are sourced from over 150 video apps, and it has one of the largest collections of 4K HDR titles.
Apple TV will host Apple TV+ content streaming service
Also, the redesigned Apple TV app will play host to Apple's original video subscription service Apple TV+.
It was announced at the March event and will be available later this year.
Apple has also said that the Apple TV app will be not just be supported on idevices and select Samsung smart TVs, but also on devices from LG, Sony, Vizio, Roku, and Amazon.
No word on the pricing of Apple TV+
Apple TV+ will host movies and TV shows from Showtime and HBO, and a plethora of originals, including those from popular A-listers like Steven Spielberg, Jennifer Aniston, Jason Momoa, Steve Carell, Reese Witherspoon.
However, there is no word on the pricing of the service as of now; it will be going straight against leading streaming giants like Netflix and Amazon Prime Video.