Written bySiddhant Pandey
Procter & Gamble Co. has just created a new toilet paper roll for its brand Charmin in an attempt to attract millennial customers (as if they don't buy toilet paper already).
The giant toilet paper roll has been made keeping in mind that more and more millennials are now living alone and springing for a new roll is apparently a bit too much.
The new massive Charmin toilet paper roll is three times the size of a standard roll and can last up to three months in a single-person household.
Called the 'Forever Roll'- because 'forever' apparently means three months now- it was created keeping those people in mind who live alone, and may have limited storage space, which particularly includes millennials and people of older ages.
"Now go up to one month before changing your roll," a 'Forever Roll' ad reads. "With Forever Roll, you can go longer between roll changes without sacrificing your comfort. It's super convenient and long-lasting, so you have one less thing to think about!"
The 'Forever Roll' comes with its own mount and a "starter kit" with three rolls in two size options.
The multi-user roll is 12 inches in diameter and is priced at $9.99 (starter kit price: $29.97).
The single-user variant in 8.7 inches in diameter and retails at $5.49 (starter kit price: $16.47).
For comparison, your standard toilet paper roll measures five inches in diameter.
Reportedly, each single-user Forever Roll has 850 two-ply ultra soft sheets, while a multi-user roll has 1,700 sheets. If you were to lay it out flat, it measures up to 555ft, as per NY Daily News, which is about the height of the Washington Monument
According to The Wall Street Journal, the 'Forever Roll' establishes that manufacturers like P&G are innovating new strategies to lure the growing number of customers who live alone, especially those who are unmarried and have no children.
Isn't that amazing how P&G can basically just take your pre-existing commercial-use toilet paper and market it differently for more profits? LOVE a good exploitative business strategy.
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