Amazon Prime Day sale: Buyers luck-out 99% offs

Business

21 Jul 2019

Amazon accidentally gives 99% discount on Prime Day sale

During the recent Amazon Prime Day sale, a few photography enthusiasts left a lot happier than they would have imagined.

Shoppers who had eyed high-end camera gear worth thousands of dollars purchased the items for as little as $100.

But as it turns out, Amazon didn't intend on being that generous at all. The huge discounts were just a glitch.

Details

99% discounts on items sold by Amazon

99% discounts on items sold by Amazon

During Prime Day, held from July, 15-16 worldwide, the e-tailer started offering discounts as high as 99% for camera gear!

Once the news spread, photography enthusiasts mobbed the internet to make the best of the 48-hour window.

According to The Washington Post, the items were sold by Amazon, not a third-party manufacturer, which led to speculations of Easter eggs for publicity, or pricing error.

Discounts

Literally everything is $94.48, says shopper

On Slickdeals.net, a deal-sharing community website, a user stated, "I got a $13,000 lens for $94. LOL waiting for the cancellation but that is like 99.337% off." They had purchased a Canon EF 800mm f/5.6L IS lens, PetaPixel reported.

"Literally everything is $94.48," another user writes. "I have bought like 10k worth of stuff that was like 900 dollars total."

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Glitch spotted by one buyer, who shared news on Slickdeals

Notably, word of the glitch started spreading after a shopper spotted a Sony a6000 and 16-50mm lens bundle, worth $550, selling for just $94.5 on Amazon. The deal was shared on Slickdeals, where it went quickly viral.

Amazon

So, since it was a glitch, were the orders canceled?

So, since it was a glitch, were the orders canceled?

Surprisingly, Amazon decided to honor the discounts and the orders were shipped.

According to PetaPixel, when shoppers called Amazon's customer service, they were told that the order would be shipped, and many reportedly confirmed to have received their discounted camera equipment.

Interestingly, despite honoring the deals, Amazon boss Jeff Bezos didn't respond to queries of TWP. Did he forget that he owns the paper?

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Most asked questions

When was the Amazon Prime Day sale?

Were the discounts only offered on camera equipments?

Did people receive their orders?

What was the greatest discount offered?

More questions

When was the Amazon Prime Day sale?

Asked 2019-07-21 14:04:33 by Angel Jaiteley

Answered by NewsBytes

The Amazon Prime Day sale was held between July 15 and July 16 worldwide.

Were the discounts only offered on camera equipments?

Asked 2019-07-21 14:04:33 by Aarav Singh

Answered by NewsBytes

Since it was the Amazon Prime Day sale, many items were on sale, however, the glitchy discounts upto 99% were only available on camera equipment.

Did people receive their orders?

Asked 2019-07-21 14:04:33 by Vishal Saxena

Answered by NewsBytes

According to some news reports, many people received their discounted offers. When buyers spoke to customer services, they were told their orders would indeed be shipped.

What was the greatest discount offered?

Asked 2019-07-21 14:04:33 by Aaradhya Gavde

Answered by NewsBytes

The greatest discount was reportedly a buyer bagging a Canon EF 800 mm f/5.6L IS Telephoto lens that usually retails for about $13,000, for a mere $94.48. That's over a 99% discount.

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