Fastest growing price segment in India lies between Rs. 15,000-20,000
With premium glass bodies, sharper displays, upgraded cameras, and better processors coming to mid-range devices, it is no surprise that the fastest-growing price segment in India lies between Rs. 15,000 and Rs. 20,000.
In fact, going by Counterpoint's figures, this segment witnessed a 26% growth in the second quarter of 2019 as compared to the same quarter last year.
Realme also offered a good fight to Xiaomi with its Realme C2 and Realme 3 taking the third and fourth places with 5.9% and 5.6% market share, respectively. The fifth spot was taken by Xiaomi's Redmi Note 7 with 5% market share.
Flipkart recorded 45% year-on-year growth in the Q2 2019
Further, Counterpoint observes that discounts offered by leading e-commerce platforms such as Flipkart and Amazon have led to an increase in smartphone shipments.
The likes of Redmi Note 7 Pro and Realme C2 propelled Flipkart's online growth by 45% year-on-year in the Q2 2019 while the Redmi 6A, Redmi 7, and the latest OnePlus 7-series helped Amazon's 'everything store' register 9% year-on-year growth.
While flash sales and discounts have spurred growth for online platforms, the increase in online smartphone shipments has affected offline sales. In Q2 this year, offline smartphone sales fell by 4%, according to Counterpoint Research.