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Business
21 Jun 2017

Amazon Prime Wardrobe: 'Try before you buy' service

Shopping for clothes online is a nightmare for many; apart from issues related to the sizes and colors, returns are always a hassle.

To address such issues, E-commerce giant Amazon.com is geared up to launch "Amazon Prime Wardrobe".

The new program not only lets customers to try on clothes before buying but also offers easy returns.

Let's know more about it!

In context

What is Amazon upto in retail space?

Shopping service to be launched soon

Amazon's wardrobe shopping service has been revealed but it is still in the beta stage. However, interested customers can sign up to be notified about the official launch. There is no fee beyond the Prime membership to avail the new service.

Amazon goes a step further

Details

Amazon goes a step further

Amazon went a step ahead than other retailers by offering not only free but also easy and no-hassle returns with resealable return boxes and prepaid shipping labels.

Additionally, returns can be left at doorstep to be picked up; shipping, as always, is free both ways for Prime members.

Looks like Amazon is experimenting with the Prime Wardrobe only in the US.

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Charges

No hidden charges! Try for free without paying up front

The program allows users to order 3-15 clothing items at a time.

They will be charged only for the clothes they keep.

Shoppers can get an additional discount of 10% for keeping three or four pieces and 20% if they keep five or more items.

Customers get a week to try the clothes and place a return request.

Service only for Prime members

Membership

Service only for Prime members

Prime Wardrobe, announced as an invite-only service, will be available only for Prime members.

It could be another way of Amazon encouraging people to sign up for Prime, the $99-per-year program that offers free fast shipping, streaming video, and other benefits.

The e-commerce giant found Prime members, assuming the annual cost is worth it, buy more goods, more often on Amazon.

Fashion

Wide-range of fashion items eligible for Prime Wardrobe

According to Amazon, over a million items of clothing, shoes, and accessories are eligible for Prime Wardrobe across men's, women's, and kids' collections.

They include styles from several popular clothing brands like Calvin Klein, Hugo Boss, Levi's, Lacoste, Adidas, Theory, Timex, Parker, J Brand, Milly, and many more.

It the latest move by the e-commerce giant into the world of fashion.

Foraying into the fashion space

According to analysts, Seattle-based Amazon has surprisingly emerged successful in the apparel sector. By 2017-end, they expect the e-commerce player will become the biggest apparel retailer in the US, at a time when many traditional offline retailers are shutting down stores.

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