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30 Jun 2017

Spice Mobility inks joint venture deal with China's Transsion

Spice Mobility to enter India's mobile phone space

India's Spice Mobility is looking to make a comeback into the crowded mobile phone market in India, according to reports.

Spice has signed a joint venture partnership with Transsion Holdings, a China-based mobile manufacturer, to start selling smartphones from next month.

The company said that it is looking to introduce over ten devices over the next six months.

In context

Spice Mobility to enter India's mobile phone space

China's Transsion Holdings: Profile

Chinese company Transsion Holdings is a tech company spanning across 58 countries and owns brands such as Infinix, Carlcare and Itel. Their products range from home appliances to smartphones and mobile accessories.

30 Jun 2017

Spice Mobility inks joint venture deal with China's Transsion

India's Spice Mobility is looking to make a comeback into the crowded mobile phone market in India, according to reports.

Spice has signed a joint venture partnership with Transsion Holdings, a China-based mobile manufacturer, to start selling smartphones from next month.

The company said that it is looking to introduce over ten devices over the next six months.

India: Global manufacturing hub for Transsion?

"We will move to third-party manufacturing after we achieve a certain scale and then, explore the possibility of setting up our own manufacturing facility. India could become a global manufacturing hub for Transsion," Spice Mobility executive chairman Dilip Modi said.

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How will the partnership help Spice?

Benefits

How will the partnership help Spice?

The Spice brand had its own portfolio of mobile phones, and a manufacturing facility at Himachal Pradesh.

With the new partnership, the company will begin contract manufacturing.

The deal will help move all of the Indian company's back-end operations, research and development, local manufacturing, distribution and sales to Transsion Group.

Spice aims to launch around 10 handsets in the Rs. 10,000 price range.

Partnership with Chinese company to counter dominance of Chinese brands?

Indian companies in the mobile phone sector like Karbonn and Spice are combating the rising dominance of Chinese players like Xiaomi, Oppo, Vivo and Gionee. This prompts smaller Indian companies to churn investments through partnerships with Chinese companies.

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