The sale, as the name suggests, is special for Amazon's Prime members wherein members will be able to avail of deals, discounts, and other offers.
Here are some hot deals from the sale.
Amazon Prime Day Sale: Know what's in store
Amazon Prime members get assured offers worth Rs. 1,100
All Amazon Prime members making purchases in the sale will get assured offers worth Rs. 1,100 from BookMyShow and MakeMyTrip.
Flat discounts on smartphones and more
Prime members will get the One Plus' latest flagship phone, the OnePlus 5, at an extra discount of Rs. 2,000 on exchange.
The Amazon Fire Stick streaming device, the Moto G5 and Moto G5 Plus are available at a flat discount of Rs. 1,000, while the Honor 6X is available for a flat discount of Rs. 3,000.
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Amazon's discounts on laptops, speakers, and more
Apple Watch Series 2 will get a discount of Rs. 3,000.
Fitbit fitness trackers will be available for a minimum of 40% discount.
There is also a 40% discount on Bose earphones, and a 30% discount on Bose SoundLink 3 speakers.
A Lenovo Core i5 (Gen 7) laptop model with Windows 10 and Office is also available at a Rs. 7,000 discount.
Special offers for Prime Day Sale
New smartphones like the Honor 8 Pro and Nubia N2 will be exclusively launched to Prime users.
Amazon has furthermore confirmed exclusive product launches from 30 brands including LG, Sharp, Lego, Honor, etc.
The biggest offer perhaps is Amazon's "buy one TV, get one free" offer wherein a 32-inch TCL HD-Ready TV will be given free on purchase of a 55-inch TCL smart TV.
Gaming & more
Gamers and readers are in for a treat
Gaming enthusiasts are in for a treat as the Sony PS4 will be available for a minimum discount of Rs. 2,000 along with a free FIFA 17 copy.
The HTC Vive VR headset is available for a flat discount of Rs. 13,000.
The all new Kindle, and the Kindle Paperwhite variants will all be available for a discount of up to Rs. 2,500.