Pierce Brosnan given show-cause notice over pan masala ad
If Brosnan doesn't reply within 10 days, he could be fined Rs. 5,000 or be given two years jail term or both.
Notably, it is illegal to promote/advertise tobacco products in India.
Pierce Brosnan under scanner for pan masala ad
Advertising of tobacco products in India is banned
The state health department has issued the notice under the Cigarette and Other Tobacco Products Act, 2003, which bans direct/indirect advertising of tobacco products.
Other than the notice, the government has also reached out to Brosnan through social media platforms.
Though Pan Bahar, the brand in question, claims to not contain nicotine or tobacco in its products, pan masala is a widely-known carcinogen.
In 2016, Brosnan slammed Pan Bahar for duping him
The government's move comes a year after Brosnan slammed Pan Bahar for "unauthorized and deceptive" use of his image.
In a 2016 interview with People magazine, he said he was told it was an ad for a mouth freshener.
"Deeply shocked and saddened," the 63-year-old star had asked Pan Bahar's producers Ashok & Co to remove his image from all their ads.
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Brosnan lost his first wife, daughter to cancer
The face of Brosnan in a pan masala ad had caused a huge uproar in 2016. The Bond star had to issue an apology saying that he could never promote products containing carcinogens as had lost his first wife, daughter and several friends to cancer.