Written byMudit Bhatnagar
Popularity and market value go hand in hand, proved Priya Prakash Varrier.
The budding Malayalam actress who acquired a massive fan following in no time has now become the hot favorite of the top brands.
Companies have been approaching her to promote their products on her Instagram page and are willing to pay a mammoth price in return.
Here are the details.
As per a report on a leading Bollywood website, the 19-year-old is getting Rs. 8 lakh per promotional post on her Instagram account.
The Mollywood celebrity has surpassed some of the biggest Bollywood stars when it comes to earning through influencer marketing.
This is truly a remarkable achievement considering that Priya's first film has not even released yet.
The 'Oru Adaar Love' actress holds a world record of fetching the maximum number of followers on Instagram in a single day. She beat the likes of Kylie Jenner and Cristiano Ronaldo to take the top spot.
As of now, Priya has 5.1 million people following her on Instagram. Her massive fan base will only grow in the coming days.
Priya winked her way to becoming an overnight sensation after her clip from the song 'Manikya Malaraya Poovi' went viral.
She was all over the Internet for the next few days with people obsessing over her flirtatious wink to her teenage lover in the song.
The makers of 'Oru Adaar Love' cashed in her popularity by releasing another teaser from the film.
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