Written byZainab Ahmed ·
Bumble, the women-first social-networking-cum-dating app, is planning to expand its market in India later this year, with actress Priyanka Chopra backing them as an investor and adviser.
"She's a partner, and she's going to help us empower not only the women of India, she'll be a global force," Bumble CEO Whitney Wolfe Herd said at Fortune's Most Powerful Women Summit on Wednesday.
Notably, the online dating space in India is in nascent stage, and the dating apps are met with a lot of scepticism.
Tinder has a first mover advantage in India, but so far its success is rather limited.
Meanwhile, Match Group, the parent company of Tinder, and Bumble have a long, ugly history. In March, Bumble was sued by Match for violating its patents and trademarks.
While determining "success" of a dating app is too widespread and there's no one parameter that can define it, there's one point that gives Bumble power over Tinder.
Bumble empowers women to make the first move.
The app only lets those who identify as women message a match first; matches will disappear after 24 hours if the woman doesn't contact them.
Interestingly, Tinder is trying to replicate the same.
Dating apps, including Tinder, have had a hard time catching on with women in India.
However, given how vocal PeeCee has been about women issues, love, marriage and heartbreaks in real life, the company seems to have made the smart move.
Another reason is PeeCee's picture perfect relationship with Nick Jonas. I mean if she's saying this dating app will work, it has to!
With a net worth amounting $28 million, investor PeeCee has joined the league of Aamir Khan, Ashton Kutcher and Sushant Rajput, who have invested in Furlenco; Skype, Uber & Ripple and Innsaei Ventures Pvt. Ltd. respectively. Notably, she had also invested in a coding school called Holberton School.
Love Entertainment news?
Subscribe to stay updated.