Listen to SRK's 'Zero' character on Amazon's Alexa


12 Dec 2018

Now listen to Bauua Singh from 'Zero' on your Alexa

Are you a die-hard fan of Shah Rukh Khan who also owns Amazon's Alexa? Then, here's a good news for you.

You can now use your Alexa to engage with SRK's character from his upcoming film Zero, Bauua Singh, and listen to his shayaris, jokes, and poems.

Red Chillies Entertainment, the producers of Zero, has collaborated with Amazon for its promotional activities.

Here's more.

Just say 'Alexa, open Bauua from Zero'

Fans will now be able to listen to Bauua's voice on their Amazon Echo speakers as well as other Alexa built-in devices like Bose headphones. All they have to do is say, "Alexa, open Bauua from Zero," and Voila! Bauua is ready with his fundae.

'Go ahead, explore now'

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Red Chillies Entertainment: First to develop Alexa skill for promotion

Red Chillies Entertainment: First to develop Alexa skill for promotion

Red Chillies Entertainment is the first-ever Indian production company to develop such an interactive Alexa skill as part of their promotions.

As Forbes reported, the use of voice interface is set to be an effective strategy in the near future and is well-timed for Zero's promotion.

Binda Dey, Marketing Head of Red Chillies Entertainment, said they wanted to portray Bauua's persona through this association.

Imitate Bauua, win #BauuaOnAlexaContest, meet stars of 'Zero'

There's also a contest titled #BauuaOnAlexaContest by the SRK-founded production company on social media, in which fans can post recordings of them trying to imitate Bauua's style. The winners will win film merchandise and also get a chance to meet the stars of the film.


Check for special stickers as 'Zero' ties up with WhatsApp

Red Chillies is making the best use of social media for the promotion of Zero.

Zero is also the first Bollywood film to tie up with messaging platform WhatsApp, where special stickers and GIFs featuring the film's characters will be on offer.

The film has also released special GIFs that can be used in other social media platforms like Instagram, Facebook, Twitter, and Snapchat.

Here are some quirky GIFs you can use


Watch 'Zero' at your nearest theaters on December 21

Watch 'Zero' at your nearest theaters on December 21

Coming to the film, Zero is one of the most anticipated films of the year and has garnered huge attention after its trailer gave a glimpse of the unique character of Bauua Singh.

The movie's story revolves around Bauua's quest to find true love.

The film also features Anushka Sharma and Katrina Kaif in the lead and will hit theaters on December 21.

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Amazon Alexa

Amazon Echo

Red Chillies Entertainment

Shah Rukh Khan

Zero Movie

Anushka Sharma

Bauua Singh


Binda Dey



Imitate Bauua

Katrina Kaif

Marketing Head



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