Flipkart tweets in defence of Snapdeal

25 Nov 2015 | By Vaneet Randhawa

Snapdeal found a surprise ally in Flipkart's co-founder and CEO Sachin Bansal, who criticised the backlash being faced by Snapdeal.

He tweeted saying, "This is a flawed logic. Brands don't buy into brand ambassadors personal opinions. @snapdeal shouldn't face this,".

This was his response to consumers downvoting Snapdeal's app on the Google Play Store over Aamir Khan's comments on 'rising intolerance' in India.

In context: When celebrity stance becomes a brand's undoing

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Before Accenture, Gillette had withdrawn its association with the golfer.

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Many down-voters used the header in the reviews as "Net Neutrality matters."

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25 Nov 2015Snapdeal distances itself from Aamir's comments

Facing flak over its endorser's views, Snapdeal spoke out distancing itself from Khan saying that it was "neither connected nor plays a role in comments made by Aamir Khan in his personal capacity."

Snapdeal's spokesperson said the company was positively reshaping many "small businesses and millions of consumers" in India and would continue in the mission of creating successful online entrepreneurs.

Consumers uninstall Snapdeal app following Khan's comment

85,000 subscribers uninstalled the Snapdeal app. Immediately fear spread that this would lead to the brand losing its number 27 position on the Google PlayStore.

25 Nov 2015Flipkart tweets in defence of Snapdeal