Written byGarima Bora ·
The Facebook-owned company has been on an overdrive after facing severe criticism from the government over circulation of fake news on its platform that incited multiple incidents of mob lynching across India.
WhatsApp kicked off the first phase of its radio campaign, which urges users to check the veracity of information received as a forward before sharing it with others, on August 29 in seven states including Bihar, Jharkhand, Madhya Pradesh, Chhattisgarh, Rajasthan, and Uttar Pradesh.
"The second phase of the campaign starts today with radio ads across 83 radio stations of AIR across the states of Assam, Tripura, West Bengal, Gujarat, Karnataka, Maharashtra, Andhra Pradesh, Telangana, Orissa, and Tamil Nadu," WhatsApp said.
These campaigns will run in eight regional languages - Assamese, Bengali, Gujarati, Kannada, Marathi, Telugu, Oriya, and Tamil - and will run for a 15-day duration.
"The campaign has been designed in an easy-to-understand format to help users spot misinformation and further sensitize them about the challenges of fake news," WhatsApp said in a statement.
These campaigns advise users to verify the authenticity of messages before forwarding them and to report content that contains inflammatory subjects.
It also cautions users to be careful about forwarding messages that contain misinformation.
WhatsApp, which has been slapped with two notices to check the spread of fake news, has taken a series of measures, including restricting the number of forwards and added forward label to help users identify such messages.
However, it hasn't accepted the government's demand for traceability of messages saying creating such a software will go against the idea of user privacy and end-to-end encryption.
With general elections slated to be held next year in India, the government is taking a tough stance on the use of social media platforms like Facebook, Twitter, and WhatsApp for the spread of misinformation.
The government warned WhatsApp that it would treat the messaging platform as an abettor of rumor propagation and legal consequences will follow if adequate checks aren't put in place.
Love India news?
Subscribe to stay updated.