Co-branding rights awarded for 3 NMRC stations


21 Nov 2018

Co-branding rights for Pari Chowk, Noida Sector-137, Alpha 1 awarded

With the highest bid of Rs. 1.62 crore, business conglomerate Jai Prakash Associates has won the co-branding right for the Pari Chowk station on the Noida-Greater Noida Metro Rail Corridor (NMRC), officials said yesterday.

The co-branding rights for two other stations- Noida Sector 137 and Alpha 1 have been given to Independent New Services Private Limited and Tauras Financial Services Private Limited, respectively.


Co-branding rights awarded for period of 10 years

The bidding for Noida Sector-137 was awarded for Rs. 82L and that for Alpha-1 for Rs. 60.51L, NMRC Executive Director, P D Upadhyay, said, adding that the rights have been awarded for 10 years.

Besides the passenger fares, the NMRC had decided to rent out for advertisement space for the names of its metro-stations for the costs of running and maintaining the Aqua Line.


Bidding for remaining 18 re-invited, process to end in December

However, during the first round of auction, the rights for only three out of the 21 stations could be awarded.

The NMRC had invited bids for co-branding rights on its 21 stations on September 7, but attracted only nine bids, according to Upadhyay.

"The bidding for the 18 remaining stations have been invited again and the process will end on December 13," he said.

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NMRC also inviting firms to provide e-rickshaw-services on all stations

The NMRC also announced floating tenders to invite firms for providing e-rickshaw service at all its 21 stations.

"The e-rickshaws will ferry passengers to and from nearby societies on a set route. The companies selected for the service will have to pay some fee to the NMRC, which will provide them parking and charging space at the stations for some fee," Upadhyay said.

Other details

Aqua Line, comprising one color-coded line, will cover 29.7 km

The contract period for the e-rickshaw service will be five years and the tender opens for it on November 22 and closes on December 17 this year, the officer said.

The soon to be opened Aqua Line, consisting of one color-coded line, would run between Sector 71 station in Noida and the Depot Station in Greater Noida, covering 29.7 km through 21 stations.

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Metro Fares


Aqua Line

Depot Station

Greater Noida

Independent New Services Private Limited

Jai Prakash Associates


NMRC Executive Director

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