The beginning of 2-minute noodles
Maggi has been popular in India since 1982, when Nestle brought it here with the advertisement campaign that remains popular till date- 2 Minute noodles or "bas do minute". At that time, it enjoyed 90% market share.
Maggi noodles in India declared unsafe
22 May 2015
- In May, samples of Maggi tested at laboratories in India were found to contain MSG-monosodium glutamate as well as quantities of lead which far exceeded the permissible limit.
- Uttar Pradesh, the first to test samples, declared Maggi unsafe for health and had forced withdrawal of samples that were tested in Kolkata's National Food Laboratories.
- Nestle India, however, said that Maggi had no added MSG.
Maggi is banned
5 Jun 2015
- After being scrutinized and tested in multiple laboratories in India, a court order on June 5 banned Maggi.
- The ban was to last till Nestle India could prove that Maggi did not pose any health concerns.
- During the ban, Maggi was to be withdrawn from shelves everywhere.
- It was decided that once clarifications about its safety were presented, a decision would be taken.
The expensive farewell for Maggi
7 Jul 2015
- After coming under the heat in India, Nestle paid Ambuja Cements ₹20 crore to burn the recalled packets of Maggi noodles at their cement plant in Chandrapur.
- Just the previous month, Nestle said that they were recalling Maggi noodles worth ₹320 crore, a massive loss, apart from the cost of recalling the goods and transporting them.
- Nestle had challenged the ban order in Bombay.
Labs in India find Maggi safe
4 Aug 2015
- The Food Referral Laboratory in Mysuru which tested Maggi samples returned the report that lead quantities are well within permissible levels.
- The FDA lab in Goa also returned the same report, which was even verified by the Goa State Pollution Control Board laboratory.
- The Director of Goa FDA said however, that this did not mean that Maggi was completely in the clear.
Government sues Nestle for ₹640 crore
12 Aug 2015
- Amid the Maggi ban and an awaited High Court order, the government hit Nestle India with a ₹640 crore damage suit.
- In a first of its kind 'class action', the Consumer Affairs Ministry filed the complaint with the National Consumer Disputes Redressal Commission (NCDRC), a semi-judicial body.
- The complaint charged that Nestle India indulged in unfair trade practices, false labeling and misleading advertisements.
Bombay HC lifts the ban on Maggi
13 Aug 2015
- Ruling in favour of Nestle India, Bombay High Court lifted the ban on Maggi by setting aside the orders of FSSAI.
- The court deemed FSSAI orders "arbitrary, unjust and violative of Article 14 of the Constitution."
- However, in public interest, the court ordered fresh tests.
- If the lead content is within permissible limits, Nestle India can go ahead with manufacture and sale of Maggi.
Respite for Maggi as it clears tests
16 Oct 2015
- Nestle obtained test results from the 3 allocated laboratories commissioned by the Bombay High Court to examine the Maggi noodles samples.
- All the 90 specimens, which covered 6 alternatives, tested by these labs were found harmless with lead content much below the permitted limits.
- Other than these tests, countries like "USA, UK, Singapore, Australia" found Maggi in India safe for consumption.
Maggi returns in 100 cities
10 Nov 2015
- Maggi made a comeback in Indian markets, with fresh packets of their popular noodles springing up in stores across 100 cities in India.
- Maggi has also made a comeback online, being made available on Snapdeal as well.
- Nestle stated that it hoped to regain their dominant market position soon.
- Nestle India has reallocated funds to launch new advertising campaigns for their comeback.
Nestle seeks SC permission to destroy outdated stocks
23 Sep 2016
- Nestle has sought the permission of the Supreme Court to destroy 550 tonnes of Maggi Noodles which have passed their shelf lives.
- The FSSAI contended that this was being done as a means to destroy evidence and stated it needed to be consulted before the decision was made.
- The hearing has been adjourned and pushed to come up on 30 September.
Maggi has 60% market share: Nestle
30 Jan 2017
- Nestle India Chairman and Managing Director Suresh Narayanan said that Maggi has now captured over 60% of the market share after its sales were hit over poor safety standards.
- However, he said a lot of work needed to be done as "the organization remains to get back to the peak level."
- The company recently launched 35 products across categories to diversify its portfolio.
PC: 'Maggi masala noodles' by Sixth6sense - Own work. Licensed under CC BY-SA 4.0 via Wikimedia Commons