If you have been on Twitter today, you may have seen #NoBraDay trending in India.
However, the hashtag seems to be having an identity crisis of sorts as the tweets can be put into three major categories: braless photos, creeps gushing about braless photos, and the subject that seemed to have gotten lost in the midst of it all: breast cancer awareness.
What are people tweeting about on #NoBraDay?
If you check #NoBraDay- which has 212K tweets at the time of writing this report- you may find some tweets such as "waiting for my Twitter crush to post like" or "we are the doctors in charge, come for your breast cancer examination today."
Others shamed smaller breasts or even included overtly sexualized imagery of breasts as if that's what breasts are meant for.
So people decided to trend No bra day on a Sunday ... I am a young man and I know my fellow men x I know how human body functions . #NoBraDay is a health x self care hashtag for cancer but people have turned it to soft porn 😔it’s unfair to young men
In 2018, India registered 1.62 lakh new breast cancer cases
Notably, breast cancer is the most common type of cancer affecting women, however, it also afflicts other genders.
In 2018, 1,62,468 new breast cancer cases were registered and 87,090 deaths were reported.
An early diagnosis could save lives, hence, it's important to know the symptoms of breast cancer, which include: the presence of a lump/dimple in the chest, bloody discharge, texture/color change, etc.