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14 Nov 2017

Flipkart's Billion Capture+ goes on sale tomorrow

Flipkart launches its own smartphone

Three years after Flipkart reportedly confirmed plans for launching its own smartphone, the big day is finally here.

Flipkart's Billion Capture+ smartphone will go on sale from midnight tomorrow, i.e. at 12am on November 15.

It will come in two variants - 3GB RAM+32GB storage and 4GB RAM+64GB storage.

Flipkart has a range of exciting offers lined up.

Find all details here.

In context

Flipkart launches its own smartphone

A teaser shared by Flipkart on Twitter

What's the new phone about?


What's the new phone about?

The Billion Capture+, with 5.5-inch full HD display, is powered by a Qualcomm Snapdragon 625 processor and a 3,500 mAh battery.

The highlight is the camera: 13MP + 13MP back cameras with RGB and monochrome sensor, apart from an 8MP front camera.

It will offer features like super night mode, bokeh effect and depth of field.

The device will run on Stock Android Nougat.

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How much will it cost you?

The 3GB variant will cost Rs. 10,999 and the 4GB version, Rs. 12,999. But you can avail 10% discount with HDFC credit/debit cards.

There're exchange offers on select models including the Redmi Note 3 and Honor 6X.

You can also get a 10-ride Ola Share pass and 60GB free data from Idea.

Flipkart also has a buyback guarantee of Rs. 4,301 after six-eight months.

What will work for Flipkart, what won't?


What will work for Flipkart, what won't?

One can't help wondering whether a smartphone manufactured by an e-commerce portal will gain attention.

But Flipkart has some edge. Firstly, it isn't expected to be too costly: speculations are at Rs. 15,000-20,000.

Flipkart also has 130 service centres across 125 cities, a clear win over rivals.

However, this might lead to other smartphone brands (Motorola/Lenovo/Xiaomi) refraining from exclusive deals with the platform.


Will it help Flipkart recover from the hit in valuation?

Flipkart previously killed three private brands due to low sales. Their products are still available though.

In December'16, it launched the 'SmartBuy' brand for electronics and home products.

However, despite raising heavy investments this year, mutual fund investor Valic Co reduced its valuation from $11bn to $7.9bn in its latest quarterly report.

Will the new product help it touch new heights? Time will tell.

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