Crown: The new dating app by Tinder's creators

Science

18 Jun 2018

The Crown dating app from Tinder's creators gamifies dating

If you thought Tinder was shallow for promoting its 'hot-or-not' approach in the online dating space, you might not be ready for what's coming next.

From the makers of Tinder comes a new dating app called Crown which literally turns online dating into a game wherein you eliminate curated matches, knock-out tournament style, on a daily basis.

Here's more on it.

Crown describes itself in a rather cheesy fashion

"Crown is the new dating game in your pocket! Everyday, cute singles vie for your attention in head-to-head competition. Who will win your crown?," reads the app's official website, rather cheesily.

The idea

Crown seeks to address the shortfalls of Tinder-like apps

The app was launched by the Match Group, the parent company of dating apps like Tinder, Match, and OK Cupid, among others.

The idea behind the app, conceived by Match Product Manager Patricia Parker, seeks to address the shortfalls of Tinder-like apps - namely, the "cognitive overload" of having a virtually unlimited number of potential partners, and the associated addiction to dating apps.

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The process

How Crown matches you to someone

Crown, essentially, narrows down choice.

Based on a (mysterious) algorithm, Crown presents 16 curated matches to its users daily at 12 noon.

These matches are displayed in a comparative manner, two at a time, and the user has to 'crown' a winner.

The process repeats itself till you reach the 'Final Four', who are given the opportunity to chat with you or pass.

Crown stresses on 'quality over quantity'

"It's like a 'Bachelorette'-style process of elimination that helps users choose between quality over quantity. Research shows that the human brain can only track a set number of relationships...and technology has not helped us increase this limit," explained Andy Chen, Vice President, Match Group.

Crown vs Tinder

Getting selected on Crown is a strong signal, apparently

Getting selected on Crown is a strong signal, apparently

In addition to your own 'winners', you might also be crowned as a 'winner' in other people's brackets, thereby expanding the potential number of matches possible.

Apparently, getting dubbed a winner in Crown comes as a stronger signal of attraction than on apps like Tinder, because the winner has to beat several competitors.

Conversely, getting passed on Crown could be more discouraging too.

Odds

Match Group says Crown increases chances of getting a date

As dehumanizing as Crown's approach is, Match Group says that the app actually increases, on an average, someone's odds of getting a date, compared to traditional dating apps.

Additionally, with only a limited number of choices, Crown, intentionally or unintentionally, also addresses the issue of dating app addiction wherein people spend hours on these apps daily.

Launch

Currently, Crown is only available in Los Angeles

Currently, Crown is only available in Los Angeles

Crown has been live in a limited beta for some months now.

The app was recently launched officially in Los Angeles, and is expected to roll-out to other cities fairly soon.

Match Group says that Crown already has several thousand users, and has strong user-retention rates.

Currently, the app is available for free on iOS, and an Android version is expected soon.

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Crown App

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Crown

Final Four

Los Angeles

Match Group

Match Product Manager Patricia Parker

OK Cupid

Patricia Parker

Vice President

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Most asked questions

What is the release date of Crown dating app in India?

When is crown dating app releasing globally?

More questions

What is the release date of Crown dating app in India?

Asked 2018-06-19 12:07:10 by Prince Tejesh

Answered by NewsBytes

As of now, the app was recently launched officially in Los Angeles, and is expected to roll-out to other cities fairly soon. But there is no official confirmation as to when this app would be rolled out in India or other parts of the world.

When is crown dating app releasing globally?

Asked 2018-06-19 08:18:04 by Pranil Kulkarni

Answered by NewsBytes

As of now, the app was recently launched officially in Los Angeles, and is expected to roll-out to other cities fairly soon. But there is no official confirmation as to when would this app be rolled out to other parts of the world.

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