JioPhone in getting a special avatar, one designed specifically for pilgrims attending the Ardh Kumbh festival in Prayagraj.
Kumbh, which is the largest human congregation in the world, sees over 130 million people take a holy dip in Ganga over 55 days.
And now, the Mukesh Ambani-owned company plans to enhance its spiritual experience with a 'Kumbh-specific JioPhone'.
Here's all about it.
The 'Kumbh JioPhone' will be the same JioPhone model, but enhanced with capabilities to help pilgrims attending Kumbh.
It will offer several features, including a detailed set of updates related to the holy fest.
People would be able to use the device to get information on Kumbh and learn about buses/trains for the gathering, accommodation options, maps and routes, and emergency helpline numbers.
Along with information on the holy fest, the 'Kumbh JioPhone' would also offer pre-published bath and religious day schedules, helping the pilgrims plan their visit accordingly.
Kumbh is one such gathering where people often lose their way around or get separated from their family.
But, the new JioPhone would be able to tackle this problem with Family Location - a feature for tracking the exact location of family members.
It will also have a feature called Lost & Found for keeping people together, but it's unclear how it would work.
Along with location-based capabilities, the 'Kumbh JioPhone' would also offer devotional content with its Kumbh Darshan (for video telecast of events) and Kumbh Radio (for hymns) features.
Plus, you'll also get regular news updates on everything happening in and around Kumbh and a specific suite of games and daily Kumbh quizzes to keep yourself entertained.
All Kumbh-specific capabilities introduced by Jio will be available above JioPhone's core offerings and at the same price.
Also, along with new buyers, even existing JioPhone users would be able to access these features by using JioStore on their device.
Kumbh is slated to commence from January 15, 2019, and continue till March 4, 2019.
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