A fortnight back, at the jam-packed Steve Jobs Theater, Apple unveiled its latest iPhones including the first-ever "Pro" monikered handsets - iPhone 11 Pro and iPhone 11 Pro Max.
The flagship phones come with a few design tweaks, some hardware upgrades, and a handful of new software features.
Frankly, there is a lot to unpack, especially when looking at the best and worst features.
Best: The new "Pro" camera system
The new triple-lens setup features a 12MP wide-angle lens, a 12MP telephoto lens, and a 12MP ultra-wide-angle lens. The arrangement offers greater versatility to users, allowing them to go 2x wide for landscapes or 2x closer for portraits.
Best: The industry-leading Apple A13 Bionic chipset
Apple's Bionic A13 chipset is claimed to pack the fast CPU and GPU ever put into a smartphone. It has 8.5 billion second-generation 7nm transistors (A12 had 6.9 billion) and can perform 1 trillion operations/second.
The chipset offers 20% faster CPU, GPU, as well as Neural Engine cores. That's evident from the high single-core score of 5,472 and multi-core score of 13,769 on Geekbench.
Best: Better battery life, bundled 18W fast charger
The iPhone 11 Pro and Pro Max last for four and five hours more than their respective predecessors. Apple has achieved these impressive numbers by packing slightly bigger batteries and the new power-efficient chipset.
Additionally, the "Pro" models also come bundled with 18W adapters, providing faster charging than the dismal charging speeds offered by 5W chargers that came with iPhone Xs and Xs Max.
Worst: Same old design and an ugly camera setup
However, not all is hunky-dory about the new iPhones.
When other OEMs are adopting an all-screen design, punch hole displays, or Waterfall screens, Apple's iPhone 11 Pro models continue to feature the two-year-old design.