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14 Jun 2017

Apple's "mother of all AI projects", an autonomous car system

Apple finally divulges its self-driving technology plans

Every tech/automobile giant worth its salt is now working on self-driving technology.

While others like Google, Intel, Uber, Tesla, BMW, Volvo, Audi, Ford, and Bosch have been going at it openly, Apple has been doing its own little thing keeping it under the wraps and after all these years, finally Apple's CEO Tim Cook has spilled out the beans.

Here's all about it.

In context

Apple finally divulges its self-driving technology plans
The next big step into tech future


The next big step into tech future

In a Bloomberg Interview, Apple's Chief Executive Officer Tim Cook said, self-driving technology was the "the mother of all AI projects" and Apple has been at it for some time to create the perfect autonomous system.

Cook said that this was one of the most difficult AI projects to work on and the firm views it as a very important bit of core technology.


Why is there such a big craze?

Autonomous vehicles have been the center of attraction for a while now and since we are close to finally achieving this goal, tech giants are not leaving any stone unturned to stay ahead in the race.

It is the vehicle of the future and any company that manages to launch the first autonomous car in the market will win big.

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Some stalwarts in the race


Some stalwarts in the race

According to reports, Google's parent company Alphabet's Waymo unit has partnered up with Fiat Chrysler and ride-hailing giant Lyft to make self-driving technology a reality in the near future.

Meanwhile, notable carmakers, such as BMW AG and General Motors, have opened Silicon Valley offices and doled out serious amounts of cash to get their hands on promising autonomous vehicle start-ups to win this race.


Keep an eye out for Project Titan

Apple had earlier mulled on bringing its own car but realizing that it'll be a diversion from its core principles, the company changed its core objective last year and is now focusing on formulating the underlying technology needed for autonomous driving.

The Cupertino-giant, since 2014, has brought in more than 1,000 engineers under its roof for its ambitious experiment dubbed internally as Project Titan.

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