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01 Aug 2017

WhatsApp plans to launch another app, will start monetization

WhatsApp: New features and monetization plans

WhatsApp, the world's most popular messenger, has over 1.2 billion users; more than 200 million are in India.

It recently released interesting features to streamline the interface and improve content-sharing, enhancing user experience.

Reportedly, it is now working on two new things: a feature to seamlessly switch between voice and video calls on existing WhatsApp; and a second app for generating revenue.

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In context

WhatsApp: New features and monetization plans
New calling feature, changes in UI

Testing

New calling feature, changes in UI

WABetaInfo, a Twitter account that gives information about new WhatsApp features and changes by tracking the app's beta builds, said the messenger app is currently testing the new call feature.

It would allow users to switch from voice to video calls and vice-versa to eliminate the need for disconnecting the ongoing call.

WaBetaInfo also noticed some changes in WhatsApp's UI.

New Feature

No need to end voice/video calls to switch between them

Once the new call feature is launched, users would see a new video call button at the bottom of the screen while they are on a voice call.

Tapping on the button would switch the call, activating the camera.

After a video call is initiated, the recipient receives a notification asking if they want to accept or reject it.

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WhatsApp also testing reply to calls feature: WABetaInfo

Another app for small, medium businesses

New App

Another app for small, medium businesses

Reports have been doing rounds for some time now that WhatsApp is going to start generating revenue in 2017 through business services.

WABetaInfo also has revealed WhatsApp is working on developing a second app primarily for enabling businesses to communicate with their consumers via the new app.

The new app would reportedly be available on iOS, Android, and Windows 10 Mobile operating systems.

Monetization Plans

WhatsApp to also deploy payments technologies for monetization purposes

WhatsApp is not very public about its monetization plans; the launch date of the new business app is yet to be confirmed.

The company has also been looking for professionals to help its monetization efforts and has recently posted business products-related job openings.

WhatsApp is also working on the UPI payments option feature in India, expected to be launched by 2017-end.

Businesses to be verified by WhatsApp

The new app would help companies target their consumers much more effectively. While creating business accounts, WhatsApp will verify the details of the organizations. WhatsApp will not allow changing the names of such accounts. The business will have PSA (public service announcement) accounts.

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