Considering the details regarding ICC's digital content of Facebook, it has been reported that the content would include match recaps, key moments, along with other featured contents in the sub-continent. Meanwhile, the match recaps would also be available globally on the platform until 2023.
Facebook deal exciting news for future of cricket: Manu Sawhney
Following the deal, Manu Sawhney, ICC's chief executive, has said that this is exciting news for the future of the game, as it would broaden the reach of the sport.
"The record-breaking growth in digital consumption at this summer's ICC Men's Cricket World Cup demonstrated the continued power of cricket to connect and engage more deeply with diverse audiences around the world," said Sawhney.
Facebook shares ICC's ambition of growing cricket globally: Sawhney
"We received tremendous interest from a range of platforms, all of whom recognize the phenomenal reach of cricket. In Facebook, we have a genuine partner who shares in our ambition to continue to grow and deepen engagement with cricket fans globally," added Sawhney.