The deal is set to run until 2023, which would see Facebook providing digital contents in the sub-continent for eight marquee ICC events.
Meanwhile, the financial details of the deal have not been disclosed yet.
Here are further details on the same.
What would the digital content carry?
Considering the details regarding ICC's digital content of Facebook, it has been reported that the content would include match recaps, key moments, along with other featured contents in the sub-continent. Meanwhile, the match recaps would also be available globally on the platform until 2023.
Which are the ICC events until 2023?
As a part of the deal, eight ICC tournaments would be covered by Facebook until 2023, which include:
2023: ICC Men's World Cup, ICC World Test Championship Final
Facebook deal exciting news for future of cricket: Manu Sawhney
Following the deal, Manu Sawhney, ICC's chief executive, has said that this is exciting news for the future of the game, as it would broaden the reach of the sport.
"The record-breaking growth in digital consumption at this summer's ICC Men's Cricket World Cup demonstrated the continued power of cricket to connect and engage more deeply with diverse audiences around the world," said Sawhney.
Facebook shares ICC's ambition of growing cricket globally: Sawhney
"We received tremendous interest from a range of platforms, all of whom recognize the phenomenal reach of cricket. In Facebook, we have a genuine partner who shares in our ambition to continue to grow and deepen engagement with cricket fans globally," added Sawhney.
No live streaming
NOTE: Facebook digital content to not include live stream
It should be noted that the TV rights for the ICC events in the sub-continent are with Star Sports Network.
Thus, the streaming rights for the same rely on Star and would be continued to be streamed on Hotstar, as the deal with Facebook does not include the streaming rights.
Also, digital contents for ICC U-19 tournaments would be unavailable on Facebook.